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Intelligent Automation specialization

Program Overview and Requirements.

Program Overview

By 2024, the estimated market for automation solutions will be more than $16 billion, with greater than a quarter of work tasks suitable for automation. Today, 37 percent of companies are still using paper to manage critical business processes. CIOs need partners they can trust to ensure automations are efficient, effective, and secure. With the Intelligent Automation specialization, you can further differentiate your business with Power Automate to enable your customers to achieve business efficiencies and be more responsive to market changes.

Partners who earn a specialization will have a customer-facing badge displayed on their business profile, gain access to specific go-to-market programs and be prioritized in customer searches in Microsoft AppSource. 

How long will my specialization stay active?

Your organization's Intelligent Automation specialization will remain active for one year. After that, it will be renewed if you meet the requirements at that time.

How do I earn this specialization?

The Intelligent Automation specialization has no application process. If you meet the requirements, you'll be notified in Partner Center that you've been awarded the specialization.

What are the requirements?

Partners must meet standards for service delivery and support. Requirements are verified by Microsoft and/or a third-party vendor and are subject to change.


Your organization must have an active Business Applications Solutions or Digital & App Innovation (Azure) Partner designation.


Your organization must have at least five unique Power Automate customers as new deployments, each with at least one flow project (either cloud or desktop) deployed in that customer's production environment.

The customer's production flow must meet the following criteria within the trailing 12 months (TTM):


Your company must achieve growth in deployments of at least 35 percent across the entire customer base in the TTM. To be eligible for the growth calculation, your customer base must have at least five deployments at the start of the TTM.

You must have Partner Admin Link (PAL) associated with your Partner Center account to earn this specialization.


Individuals in your organization must earn the following certifications:

Five individuals must earn the Microsoft Certified: Power Platform Functional Consultant Associate.


Two individuals must earn the Microsoft Certified: Power Platform Developer Associate or the Microsoft Certified: Power Automate RPA Developer Associate.


Three individuals must achieve the Microsoft Certified: Power Platform Solution Architect Expert.

Your company must have a total of at least five individuals with the certifications listed above. The certifications can be held by the same or different individuals.


Your organization must have at least one Power Automate consulting service offer published on Microsoft AppSource with Power Automate as the tagged product offer.

Learn more about publishing consulting offers.