Empower customers to provide an end-to-end digital buying experience across every stage of their customers’ journey, from demand response to transaction. Organizations will be able to adjust to fluctuations in demand by scaling sales resources and arming digital sellers with training/skilling and next best action enablement tools. Additionally, organizations can align their marketing and sales teams through common customer data, connected processes, and Office 365 collaboration to reduce costs and manage leads more efficiently. With unified relationship data across the full customer lifecycle, organizations can utilize AI to generate actionable insights and create more meaningful customer connections.
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