AI-led digital asset management (DAM)
In 2010, MediaValet Inc. developed the first 100 percent cloud-based, enterprise-level digital asset management system on Microsoft Azure. From its humble start in Vancouver, British Columbia, MediaValet emerges as the industry-leading DAM in market today, attracting prestigious national and international customers.
Innovating with artificial intelligence
Marketing and creative teams use DAM to manage, organize, and distribute brand material from a centralized library. However, it can be very cumbersome for enterprise customers to tag large amounts of content accurately. MediaValet solves this issue by integrating AI to autotag content, which delivers considerable value to large customers with a high volume of digital assets. Leveraging Azure Computer Vision and Azure Machine Learning Services, MediaValet now offers a tiered approach to AI to significantly improve the customer experience.
Tier one offers an auto-tagging package for businesses, such as a travel agency, requiring generic tagging needs. Tier two delivers advanced auto-tagging for organizations with specific needs, like a telecommunications company. And the third tier provides a customized auto-tagging package for businesses with highly unique identification needs, such as a pharmaceutical company.
A first in telecommunications
In 2019, a global cell provider approached MediaValet with a 300 TB inventory of assets (approximately 5 million assets) missing any kind of metadata.
Leveraging the Tier one offer, the enterprise improved the searchability of their assets with common object, text, and colour tags. This metadata acts as search filters that make assets more discoverable, saving time and increasing productivity. The enterprise’s internal marketing agency took it one tier further. Accessing MediaValet’s Tier two offer, the internal marketing team taught the system to identify assets using precise criteria and tag thousands of images and files, saving vast amounts of time. MediaValet’s text recognition feature lets them identify past campaigns, as well.
By integrating Microsoft Azure’s cognitive services in the DAM, the enterprise cell provider created a customized solution to better meet their unique needs. So can you.