Our guest contributor for today’s blog is Ginny Hoban, Senior Product Marketing Manager, Biz Apps GTM

To build resilience amid a shifting global economy, finance leaders are looking for technology solutions that provide accurate, real-time insights into business performance. Having intuitive access to the most current information is necessary to make smart, future-shaping decisions for their organizations. But, as businesses grow and industries become more complex, finding a solution that meets their needs is no longer as straightforward as it once was. As their strategic partner, it is your role to provide customers with guidance on the latest tools for business agility and cost reduction. 

By engaging your expertise and exclusive benefits as a Microsoft partner, this is your opportunity to grow your Microsoft Dynamics 365 business. Microsoft Dynamics 365 helps customers optimize financial and operating models and make the shift to an intelligent, automated enterprise. Built on Microsoft Azure, Dynamics 365 introduces capabilities that help organizations thrive in the face of impending disruption. We recently launched a brand-new campaign-in-a-box for this product, containing customizable resources that you can integrate into your marketing and sales strategy. Here’s how you can leverage this campaign to drive your Dynamics pipeline and go-to-market faster with Cloud Enterprise Resource Planning (ERP) solutions: 

The opportunity with Dynamics 365 

As part of our business applications offering, Dynamics 365 brings together people, data, and processes from across an organization into one hyperconnected solution. With solutions specifically tailored to the finance sector, you can use Dynamics 365 to help customers confidently move to the cloud to optimize digital business processes and unlock the insights needed to adapt faster, work smarter, and perform better. This promises finance leaders enhanced resiliency and agility as they navigate an increasingly volatile global economy.  

With Dynamics 365 Finance, partners can help customers maximize visibility and profitability through adaptive financial management technology that supports new business models across global operations. Its comprehensive capabilities also drive project business success by ensuring people have the right tools to personalize services, collaborate, share knowledge, and submit time and expenses on time. And, with features that support effective resourcing, skilling, knowledge management, and employee experience improvements, Dynamics 365 Finance can ultimately enable workforce transformation by enabling customers to keep top talent longer and deploy them more effectively. 

Now available: Business Applications Dynamics 365 Finance marketing campaign 

To provide partners with full-funnel marketing support, I am excited to highlight the new business applications Dynamics 365 Finance marketing campaign, available now in the Partner Marketing Center. The latest in a series of customizable marketing templates, this one focuses on the Dynamics 365 Finance solution for service-centric organizations. 

This campaign is designed to help partners generate demand and nurture qualified leads, with resources applicable to certain services partners selling to enterprise and small, medium and corporate (SMC) customers. Not only does this campaign connect customers with the most powerful finance solution, it can also help you grow by expanding your Cloud ERP expertise. Gartner Research projects that Service-Centric ERP will have a projected 30 billion TAM (Total Addressable Market) by 2024, making it a rich opportunity for expansion. 

Activating the campaign benefits 

To get started with automated marketing support, find this campaign in the Digital Marketing Content hub. Here, you can access all the eBooks, social ads, nurture emails, infographics, pitch decks and additional materials available to integrate into your sales strategy. Whether you are looking for leads to begin with, or simply supplemental materials to bolster an existing campaign, this benefit is customizable and able to support your specific needs.  

Whatever your goals for your finance-focused solutions, the new Dynamics 365 Finance campaign-in-a-box amplifies the value of the Microsoft Cloud Partner Program. Microsoft is your partner in developing the knowledge, solutions, and communications that will speak to finance professionals’ need for more robust insights into their organization’s health and stability. Together, we can become customers’ number one resource for financial resilience — and build a foundation for growth across other business applications and ERP solutions.


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