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Azure Essentials for Partners

Help customers accelerate the reliability, security, and ongoing performance of AI and cloud investments to maximize value and empower transformation of new Azure projects and existing Azure workloads.

Prepare for cloud success with partner training

Build proactive resiliency

Get hands-on experience assessing and remediating an existing critical application with our one-day workshop.
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Harness security

Secure and protect the cloud and accelerate customers' growth and innovation with Azure security best practices.
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Improve reliability

Maximize customers' cloud resiliency and availability with expert insights on Azure's built-in reliability services.
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Optimize performance

Drive customers' performance efficiency and improve their workload scalability with comprehensive guidance, trainings, and checklists for architecture best practices.

The partner opportunity

The Total Economic Impact (TEI) of Microsoft Azure Resilience Guidance

Read a commissioned study conducted by Forrester Consulting and learn how to assess the financial impact of improving your customers' workload resiliency.

Manage cloud investments more efficiently to meet customer needs

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Learn how Azure resources support success in the cloud

The Cloud Adoption Framework, Well-Architected Framework, and FinOps best practices work together to provide opportunities for continuous improvement with Azure.
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Improve customer resiliency

Help customers elevate reliability, security, and performance of their workloads for cloud and AI investments with technical guidance and customer engagement resources.
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FinOps with Azure

Download the FinOps with Azure e-book and learn how to help customers better manage cloud resources, process forecasting efficiency and cloud spending more quickly, and implement financial management best practices using Azure solutions.

Accelerate your cloud journey with best practices and expert insights

Azure partner-led offerings
Lead cloud and AI transformation across more scenarios with Azure Migrate and Modernize and Azure Innovate, underpinned by foundational guidance and best practices from Azure Essentials.
FastTrack for Azure
Collaborate with Azure engineers to ensure rapid, effective design and deployment of Azure solutions in the cloud.
Azure solution plays
Get solution play-level guidance tailored to the needs of your customers.

Go to market with Azure

Our resources are designed to help partners deliver on Azure technologies, scale marketing, and increase co-selling—so you can better meet customer needs and grow your business.

Migrate and secure Windows Server, SQL Server, and Linux Estate

Microsoft Azure’s comprehensive portfolio of AI, Security, hybrid, and cloud-native services gives partners the solutions they need to maximize cloud migration and modernization opportunities. Building on our Windows Server and SQL Server customer base, our partner offers and incentives put your managed and professional services front and center in cloud migration and modernization projects so you can grow profitably.

Migrate and secure Windows Server, SQL Server, and Linux Estate

Microsoft Azure’s comprehensive portfolio of AI, Security, hybrid, and cloud-native services gives partners the solutions they need to maximize cloud migration and modernization opportunities. Building on our Windows Server and SQL Server customer base, our partner offers and incentives put your managed and professional services front and center in cloud migration and modernization projects so you can grow profitably.

Skill up
Give your sellers an edge with the latest training to help you win more migrations.
Activate your GTM
Access collateral and marketing tools that are optimized for partners to drive migrations to Azure.
Deliver workshops
Provide your customers with best practices and considerations for moving to Azure in this one-day workshop.
Access incentives
Get rewarded with migration offers and incentives that drive profitable growth.

Unify your intelligent data and analytics platform

Organizations can't reap the benefits of AI without mature data from an integrated analytics system, which requires a comprehensive strategy of data unification, collaboration, and governance. Partners have an opportunity to help customers unlock the potential of data with AI-powered, cloud-scale analytics services, from Microsoft Fabric to Azure Databricks. Together, we can help customers go from data to insights to actions—fueling innovation and growth.

Unify your intelligent data and analytics platform

Organizations can't reap the benefits of AI without mature data from an integrated analytics system, which requires a comprehensive strategy of data unification, collaboration, and governance. Partners have an opportunity to help customers unlock the potential of data with AI-powered, cloud-scale analytics services, from Microsoft Fabric to Azure Databricks. Together, we can help customers go from data to insights to actions—fueling innovation and growth.

Skill up
Explore the capabilities of Microsoft Fabric.
Activate your GTM
Help customers accelerate data value for the era of AI.
Deliver workshops
Educate customers in this one-day virtual workshop format.
Access incentives
Unlock incentives and harness the power of data to fuel AI transformation for your customers.

Accelerate developer productivity

We’ve revolutionized the development process with AI innovation to increase speed to market and developer productivity. With AI-assisted development tools like GitHub Copilot—which anchors on the code that matters most to accelerate app development—you can guide customers to develop intelligent apps even faster.

Accelerate developer productivity

We’ve revolutionized the development process with AI innovation to increase speed to market and developer productivity. With AI-assisted development tools like GitHub Copilot—which anchors on the code that matters most to accelerate app development—you can guide customers to develop intelligent apps even faster.

Skill up
Build the skills you need to start coding in the cloud—and much more—with GitHub Copilot.
Activate your GTM
Acquire and engage developers with resources that can help educate them on the value of AI-assisted development tools.
Deliver workshops
Support customers in their journey to accelerate developer productivity by teaching them how to implement and use leading DevOps tools and best practices.
Access incentives
Help customers innovate faster and accelerate delivery of intelligent apps with Azure partner-led offerings.

Innovate with Azure AI platform

Lead with differentiated generative AI experiences that are safe and secure. Gain full stack guidance and tooling to bring groundbreaking innovation into production at scale. From evaluating models and differentiating experiences with media-rich contextualization, to protecting solutions and operationalizing repeatable value over time, partners can use Azure AI to solve customer challenges.

Innovate with Azure AI platform

Lead with differentiated generative AI experiences that are safe and secure. Gain full stack guidance and tooling to bring groundbreaking innovation into production at scale. From evaluating models and differentiating experiences with media-rich contextualization, to protecting solutions and operationalizing repeatable value over time, partners can use Azure AI to solve customer challenges.

Skill up
Deep dive into the skills needed to pitch Microsoft AI and Copilot capabilities, and get hands-on experience to drive successful implementations.
Activate your GTM
Win customers with these resources to migrate faster and easier through Microsoft Azure.
Deliver workshops
Educate customers in this one-day virtual workshop format.
Access incentives
Get rewarded for customer success with our streamlined incentives portfolio.

Migrate SAP

SAP applications are among the most mission-critical solutions businesses use today. With SAP ECC 6 reaching the end of support in 2027, there’s never been a greater opportunity for SAP customers to modernize their infrastructure and move their workloads to the cloud. Support migration to Azure with key technologies and best practices, plus resources on extending SAP environments with security, analytics, AI, and productivity solutions.

Migrate SAP

SAP applications are among the most mission-critical solutions businesses use today. With SAP ECC 6 reaching the end of support in 2027, there’s never been a greater opportunity for SAP customers to modernize their infrastructure and move their workloads to the cloud. Support migration to Azure with key technologies and best practices, plus resources on extending SAP environments with security, analytics, AI, and productivity solutions.

Skill up
These learning path resources can help you prepare for planning, migrating, and administering Microsoft Azure for SAP workloads.
Activate your GTM
Use the campaign resources to help customers migrate, save, and optimize.
Deliver workshops
Present key migration technologies and practices in this one-day virtual workshop format.
Access incentives
Support customers on their journey to migrate with partner incentives and the newest Azure offerings.

Build and modernize AI apps

Deliver adaptive, responsive, and personalized experiences for your customers by building and modernizing intelligent apps with Azure. Use the training materials, narrative, marketing assets, and incentives aligned to this play to drive key AI-powered use cases such as building co-pilots, enabling information and product discovery, service and support, fraud detection, and more for your customers.

Build and modernize AI apps

Deliver adaptive, responsive, and personalized experiences for your customers by building and modernizing intelligent apps with Azure. Use the training materials, narrative, marketing assets, and incentives aligned to this play to drive key AI-powered use cases such as building co-pilots, enabling information and product discovery, service and support, fraud detection, and more for your customers.

Skill up
Access training materials and playbooks to empower your team to drive success with customers.
Activate your GTM
Access customizable marketing assets, including infographics and pitch decks, to quickly and easily start conversations with customers.
Deliver workshops
Show customers how to build with Azure AI in this one-day virtual workshop.
Access incentives
Easily access incentives through Partner Center to maximize your earnings through AI innovation for your customers.

Azure success stories

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MediaValet

Learn how a leading Digital Asset Management (DAM) company leveraged Microsoft Azure to help the Jane Goodall Institute centralize and make accessible more than 1.5 million content assets securely, reliably, and globally.
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KPMG

Discover how this "Big 4" accounting firm unleashes the power of Azure to enable app development teams to develop workloads quickly in the cloud.

Discover more about Azure partner benefits

Azure can help you infuse AI to solve evolving customer challenges, improve IT efficiency, and optimize your cloud investments.