Biztech grows revenue 150% in just 10 months by taking full advantage of Microsoft Marketplace Rewards
Biztech IT Consultancy Pvt. Ltd. builds solutions on Microsoft Dynamics 365 and Azure to bring positive transformation to healthcare, not-for-profit, manufacturing, education, and retail companies of all sizes across 21 countries.
Biztech transforms companies with CRM and ERP
A Microsoft partner for over eight years, Biztech develops customer relationship management (CRM) and enterprise resource planning (ERP) solutions on Microsoft Azure, Dynamics 365, and Dynamics 365 Business Central to ensure scalability and efficiency. Biztech continuously strives to innovate and strengthen its offerings within the Microsoft ecosystem.
Seeking enhanced visibility and marketing opportunities, Biztech reviewed the benefits of Microsoft Marketplace Rewards to connect with companies seeking to effectively use Microsoft technology. Utilizing Microsoft Marketplace Rewards to reach more customers was a logical step.
Reaching customers via Marketplace Rewards
Over 10 months from May 2024 to March 2025, Biztech executed five Marketplace Rewards benefits, beginning with blog posts on Tech Community promoting the company’s MappyField 365, Customer Portal, and Calendar 365 products for Microsoft Dynamics 365, reaching thousands of potential customers.
"Azure, Dynamics CRM, and Business Central form the core of our solutions. The Microsoft team’s guidance, resources, and ongoing support have been invaluable in refining our products, accelerating innovation, and delivering greater impact to our customers," said Jay Jagani, Head of Products, Biztech IT Consultancy Pvt. Ltd.
Using press release support including a quote from a Microsoft executive, Biztech enhanced announcement of its availability in the Microsoft commercial marketplace. Biztech also received expert recommendations from Microsoft about how to optimize its marketplace offer pages, making its offerings more compelling for customers.
Driving engagement and boosting revenue
"Microsoft has played a crucial role in expanding our market reach. Marketplace Rewards has significantly boosted our visibility, helping us connect with businesses that can truly benefit from our solutions," said Maulik Shah, CEO, Biztech IT Consultancy Pvt. Ltd.
Biztech’s press release and appearance in Microsoft blogs significantly increased visibility, driving nearly 200% more views of the company’s offers. On top of that, transactable solutions and private offers have streamlined Biztech’s sales process, making Microsoft AppSource a faster and more reliable marketplace for customers to adopt solutions. Since joining Microsoft Marketplace Rewards, Biztech has boosted revenue by 150% in just 10 months.