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Sell with Microsoft

Create a winning sales strategy, scale your reach with the Microsoft commercial marketplace, and prepare for co-sell eligibility. No matter how you sell with us, we’ll help you grow.

Sell more. Grow more.

By selling with Microsoft, you join forces with the largest AI technology ecosystem in the world to expand your opportunities with customers, Microsoft, and other partners. As a Microsoft partner, we provide you with clear paths and approaches that support your goals. No matter how you choose to sell with us, we have what you need to drive business growth and profitability.

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Plan for sales success with Microsoft marketing resources

Explore easy-to-use marketing resources designed to help you drive demand for your offerings at any stage of business growth—including campaign assets, tools, branding resources, and more.
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Scale, sell, and grow through the marketplace

Sell your solutions through the Microsoft commercial marketplace—the most partner-focused business platform designed to help you reach more customers, simplify sales, and unlock growth.
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Prepare for Azure IP co-sell eligibility

Discover how co-selling your eligible Azure solutions can help you expedite deals, grow your sales, and expand into new sales channels and markets.
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Discover the Microsoft Customer Engagement Methodology (MCEM)

The MCEM connects Microsoft Sales, support, Industry Solutions Delivery, and partners across five sales stages. As you sell with us, we can deliver more value for customers with MCEM—together. Download the playbooks for each solution area to learn more, with additional resources coming this year.

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Explore your selling options

Plan and execute sales success

To grow your business in a rapidly changing world, you need proven sales approaches that help you solve customers’ evolving business challenges. At Microsoft, we tap into our deep industry expertise, ongoing market research, and decades of experience to provide the best-in-class tools and resources you need to plan for success at every stage of the sales journey.

Overview
Purchase a Microsoft Action Pack
Purchase a Microsoft Action Pack to access resources for your organization, including product licenses, personalized guidance, and product support to help you sell to more customers.
Resources
Take advantage of go-to-market resources
Expand your reach and connect with customers using our go-to-market resources, benefits, and offers—designed to help you drive demand for your offer.
Overview
Discover ISV Success
ISV Success is the pathway for independent software vendors (ISVs) partnering with Microsoft to build and sell successful software solutions.
Training
Build your sales skills
Explore our training gallery to develop and refine the knowledge you need to sell successfully with Microsoft.
Resources
Partner go-to-market toolbox
Generate valuable leads for your organization with real-time access to co-branded asset templates, an editorial review, and a marketing plan tailored for you anytime, anywhere.
Overview
Drive business transformation with AI
Scale with Microsoft AI technology to capture cross-functional customer opportunities and unlock limitless innovation.

Scale customer connections

Microsoft engages millions of customers every year through marketing and sales efforts. Selling with us connects your business with our global reach—so you can grow customer connections at scale. As your partner, Microsoft is committed to helping you meet your business goals as you sell solutions through our sales channels, marketplace, and partner programs.

Overview
Publish and sell in the commercial marketplace
List in the commercial marketplace—which includes Microsoft AppSource and Azure Marketplace—to reach millions of monthly users, Microsoft partners, sellers, and resellers globally.
Training
Learn how to list and sell successful solutions
Navigate our learning path to optimize how you sell and scale your cloud solutions and services through the commercial marketplace.
Best practices
Optimize your business profile and listing
Partners offering services can learn from best practices to build a strong business profile in Partner Center, improve listings, and manage sales leads from Microsoft.
Overview
Explore the Cloud Solution Provider program
Through the Cloud Solution Provider program, partners can sell the Microsoft cloud portfolio along with their own solutions and services to expand new revenue streams.
Announcements
Review updates on the new commerce experience
Check out announcements related to the launch of the new commerce experience in the Cloud Solution Provider (CSP) program for Microsoft 365, Dynamics 365, Power Platform, and Windows 365.
Best practices
Configure your offer for the CSP program
Learn about your options—and the actions you can take—to bring your organization’s offer to market through the Cloud Solution Partner (CSP) program and achieve growth goals.
Overview
Deepen your connections with other partners
Discover how you can collaborate with other partners to reach new customers, strengthen business relationships, and grow your business.
Community
Join the Microsoft Partner Community
Join partner communities to stay updated on important events, participate in discussions, and discover opportunities to capture customer opportunity.

Co-sell with our sellers

Microsoft sellers engage partners for collaborative selling, often known as co-sell, when it’s clear that joint selling between our organizations can provide the best-in-market solution for the customer. We continue to invest in co-selling because it drives value for our customers—by delivering a holistic solution suited to their needs—and drives growth for us and our partners—by expanding sales opportunities.

Overview
Sell with Microsoft sellers
Learn what it means to sell with Microsoft—including building demand, sales planning, accelerating partner-to-partner empowered selling, delivering marketplace-led commerce, and more.
Best practices
Configure a co-sell solution
Learn how sellers evaluate your solution according to customer needs and how to prepare your business to be eligible for potential co-selling opportunities.
Overview
Review co-sell requirements
Discover the requirements your business needs to meet—whether you sell software or services—to become eligible to co-sell with Microsoft.
Overview
Solutions Partner designations
Learn more about our Solutions Partner designations—and specializations—which showcase your ability to drive customer success.
Community
Join the Microsoft co-sell partner community
Connect with other partners to ask questions about co-selling, share success stories and best practices, and stay in the loop about key information and announcements.
Best practices
Manage co-sell opportunities in Partner Center
Learn how to use Partner Center to effectively manage co-sell opportunities and acquire new customers.
Training
Grow your referral knowledge
Watch this series of instructional videos to learn how to manage leads, register a co-sell deal, and access help in Partner Center.