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Azure Migrate and Modernize and Azure Innovate

Tap into comprehensive partner-led offerings to accelerate customer engagements, increase deal velocity, and reduce time to value—all within Partner Center.
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The value for Azure partners

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Accelerate with comprehensive offerings

Increase deal velocity with assessments, pilots, tooling, and expert guidance. Reduce time to value with seamless and automated approvals.
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Maximize your earning opportunities

Easily access consolidated incentives and rich investments for every stage of the customer journey with self-serve access in Partner Center.
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Activate across more scenarios

With end-to-end coverage of customer needs from migration to innovation, our offerings are built for all—from SMB to enterprises, SIs, and ISVs.
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Engagement model

The nomination process is streamlined and easy to access in Partner Center.

1. Earn relevant specializations to access Azure Migrate and Modernize and Azure Innovate partner-led.
2. Nominate your customer through automated workflow in Partner Center.
3. Execute the project and submit Proof of Execution (POE).
4. Funding is approved and paid out in 45 days or less.

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Two offerings to choose from

Azure Migrate and Modernize

Migrate and modernize your existing applications, data, and infrastructure to Azure:

  • Migrate and Secure Windows Server and SQL Server

  • Migrate SAP

  • Migrate enterprise apps

  • Migrate Linux estate

Azure Innovate

Build new and modernize existing solutions on Azure to accelerate the next era of growth for your business:

  • Power business decisions with cloud scale analytics

  • Build and modernize AI apps

  • Accelerate developer productivity

Supported scenarios and requirements

Eligible partners can nominate their customers for partner-led migration, modernization, and innovation projects. Select your partner type to explore supported scenarios.

Partners providing services

Partners building repeatable IP

Frequently asked questions (FAQ)

What are Azure partner-led offerings?
These comprehensive offerings, which include Azure Migrate and Modernize and Azure Innovate, were announced in July 2023 with unprecedented partner investments to accelerate customer cloud adoption. Eligible partners—including Azure Expert MSPs, partners with Azure specializations, and qualified ISVs—can nominate customers for partner-led migration, modernization, and innovation projects.
What is the value of having partner-led offerings?

These offerings are exclusively for Azure Expert MSPs, partners with Azure specializations, and qualified ISVs. The capabilities of Azure partner-led offerings include:

  • Direct customer engagement nominations. Partners can nominate directly and access investments to help accelerate customer migration and modernization engagements, as well as build and modernize apps engagements.
  • Faster approval via standardized offers. Azure Migrate and Modernize and Azure Innovate partner-led offerings use pre-determined offer sizes to expedite approval times and enable agility and scale.
  • Self-serve workflow to nominate and track. Partners can now nominate aligned customers or self-nominate for eligible ISV scenarios to Azure through Microsoft Commerce Incentives (MCI) within their Partner Center experience. A self-serve workflow provides partners the ability to track approval status and get paid upon engagement completion.
If my scenario is not covered, what should I do?

For managed partners, we recommend you work with your Microsoft partner development manager or engage with the local Microsoft field sales team.

What customers are eligible for Azure Migrate and Modernize and Azure Innovate partner-led?

Customers in the following segments are eligible: Major, SMC (Corporate and Scale), and SMB (with a TPID). ISV partners can now nominate Strategic customers to Azure Migrate and Modernize.

What phases of customer deployment are supported in Azure partner-led offerings?

Azure Migrate and Modernize supports:

  1. Pre-sales: Assessments
  2. Post-sales: Migration and modernization deployments

Azure Innovate supports:

  1. Pre-sales: Pilot/Proof of Concept
  2. Post-sales: Deployments
Can you summarize the various customer benefits of Azure Migrate and Modernize and Azure Innovate partner-led?
  • Expert help from specialized partners
  • Assistance from Migration Factory (optional)
  • Assistance from FastTrack for Azure engineers (optional)
  • Partner funding
  • Technical skilling prepares the customer with Azure courses and certifications (optional)
How do I nominate my customers to Azure Migrate and Modernize and Azure Innovate partner-led?

Learn more about Azure partner-led offerings, then go to the nomination page when you’re ready to nominate your customer.

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