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Explore important marketing concepts, develop key skills, and build a strong foundation with the right tools.
Explain how your business uniquely addresses the needs of your customers.
Understand your customer’s buying process and focus your marketing on addressing their concerns.
Find what differentiates your business from the competition and target key industries.
Learn what to say when you only have a few seconds to tell your story.
Get pointers on creating social media and blog content that strikes a chord with your customers.
No one buys an important technology solution from a stranger. In this quick guide—the first of a three-part series produced in collaboration with IDC—you’ll learn how to begin to earn prospective customers’ trust and create demand.
Craft a gripping answer to one of marketing’s biggest questions: Who are you?
Create content that nurtures customers through each stage of the buyer’s journey.
Use search engine optimization (SEO) to make it easier for customers to find your website.
Discover the impact of using customer testimonials in your marketing.
Make your website work for you with the right content and calls to action (CTA).
Write compelling email subject lines that lead to greater open rates.
Use an effective email format for more click-throughs.
Learn how to build and maintain an effective company LinkedIn page.
Check out a collection of assets—including pitch decks and copy blocks—you can use to supplement your marketing efforts.
Use this tool to put consistent, relevant, customizable marketing campaigns and sales materials right at your fingertips.
You’ve set your foundation—now is the time to build on it. Increase the impact of your marketing investment with more helpful resources.