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Microsoft Azure for partners

With the latest innovations and a foundation of trust and flexibility, Azure is built to empower partners to scale, exceed customer expectations, and unlock limitless innovation.
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Discover partner benefits

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Innovate with agility

Infuse next-generation AI to solve customer scenarios and win deals with transformational apps and services backed by Azure’s trusted, enterprise-grade capabilities.
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Achieve efficiency

Improve IT efficiency and cut costs. Build with comprehensive code-to-cloud security, streamlined operations, and unmatched performance on the largest cloud platform.
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Maximize value

Optimize cloud investments by decommissioning unused assets, rightsizing resources, and scaling for demand all within the Azure Well-Architected Framework.

The Total Economic Impact™ (TEI) of Microsoft Azure AI

Read the 2023 Forrester Consulting study commissioned by Microsoft to learn how organizations saved USD16 million over three years with Azure AI.
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Go to market with Azure

Our resources are designed to help partners deliver on Azure technologies, scale marketing, and increase co-selling—so you can better meet customer needs and grow your business.

Migrate and secure Windows Server and SQL Server

Microsoft Azure’s comprehensive portfolio of AI, security, hybrid, and cloud-native services gives partners the solutions they need to maximize cloud migration and modernization opportunities. Building on our Windows Server and SQL Server customer base, our partner offers and incentives put your managed and professional services front and center in cloud migration and modernization projects so you can grow profitably.

Migrate and secure Windows Server and SQL Server

Microsoft Azure’s comprehensive portfolio of AI, security, hybrid, and cloud-native services gives partners the solutions they need to maximize cloud migration and modernization opportunities. Building on our Windows Server and SQL Server customer base, our partner offers and incentives put your managed and professional services front and center in cloud migration and modernization projects so you can grow profitably.

Earn incentives
Get rewarded with migration offers and incentives that drive profitable growth.
Skill up
Give your sellers an edge with the latest training to help you win more migrations.
Activate your GTM
Access collateral and marketing tools that are optimized for partners to drive migrations to Azure.
Deliver workshops
Provide your customers best practices and considerations for moving to Azure in this 1-day workshop.

Power business decisions with cloud-scale analytics

Organizations can't reap the benefits of AI without mature data from an integrated analytics system. This requires a comprehensive strategy of data unification, collaboration, and governance. Partners have an opportunity to help customers unlock the potential of data with AI. Together, with cloud-scale analytics services from Microsoft Fabric to Azure Databricks, we can help customers go from data to insights to actions—fueling innovation and growth.

Power business decisions with cloud-scale analytics

Organizations can't reap the benefits of AI without mature data from an integrated analytics system. This requires a comprehensive strategy of data unification, collaboration, and governance. Partners have an opportunity to help customers unlock the potential of data with AI. Together, with cloud-scale analytics services from Microsoft Fabric to Azure Databricks, we can help customers go from data to insights to actions—fueling innovation and growth.

Earn incentives
Get access to incentives to harness the power of data and fuel AI transformation for your customers.
Skill up
Explore the capabilities of Microsoft Fabric.
Activate your GTM
Help customers accelerate data value for the era of AI.
Deliver workshops
Educate customers in this 1-day virtual workshop format.

Coming soon.

Accelerate developer productivity

We’ve revolutionized the development process with AI innovation to increase speed to market and developer productivity. With AI-assisted development tools like GitHub Copilot—which anchors on the code that matters most to accelerate app development—you can guide customers to develop intelligent apps even faster.

Accelerate developer productivity

We’ve revolutionized the development process with AI innovation to increase speed to market and developer productivity. With AI-assisted development tools like GitHub Copilot—which anchors on the code that matters most to accelerate app development—you can guide customers to develop intelligent apps even faster.

Earn incentives
Help customers innovate faster and accelerate delivery of intelligent apps with Azure partner-led offerings.
Skill up
Coming soon.
Activate your GTM
Acquire and engage developers with resources that can help educate them on the value of AI-assisted development tools.
Deliver workshops
Support customers in their journey to accelerate developer productivity by teaching them how to implement and use leading DevOps tools and best practices.

Migrate enterprise apps

Drive customer demand for high-volume, high-velocity app migration projects using Azure App Service. App migration is an important priority for customers that requires investments in time, resources, and skillsets. Partners can assist with migration and developers can keep innovating using the apps and development environments they know and love.

Migrate enterprise apps

Drive customer demand for high-volume, high-velocity app migration projects using Azure App Service. App migration is an important priority for customers that requires investments in time, resources, and skillsets. Partners can assist with migration and developers can keep innovating using the apps and development environments they know and love.

Earn incentives
Get rewarded for customer success with our streamlined incentives portfolio.
Skill up
Coming soon.
Activate your GTM
Win customers with these resources to migrate faster and easier through Microsoft Azure.
Deliver workshops
Educate customers in this 1-day virtual workshop format.

Coming soon.

Migrate SAP

SAP applications are among the most mission-critical solutions businesses use today. With SAP ECC 6 reaching end of support in 2027, there’s never been a greater opportunity for SAP customers to modernize their infrastructure and move their workloads to the cloud. Support migration to Azure with key technologies and best practices, plus resources on extending SAP environments with security, analytics, AI, and productivity solutions.

Migrate SAP

SAP applications are among the most mission-critical solutions businesses use today. With SAP ECC 6 reaching end of support in 2027, there’s never been a greater opportunity for SAP customers to modernize their infrastructure and move their workloads to the cloud. Support migration to Azure with key technologies and best practices, plus resources on extending SAP environments with security, analytics, AI, and productivity solutions.

Earn incentives
Support customers on their journey to migrate with partner incentives and the newest Azure offerings.
Skill up
Coming soon.
Activate your GTM
Use the campaign resources to help customers migrate, save, and optimize.
Deliver workshops
Present key migration technologies and practices in this 1-day virtual workshop format.

Build and modernize AI apps

Deliver adaptive, responsive, and personalized experiences for your customers by building and modernizing intelligent apps with Azure. Use the trainings, narrative, marketing assets, and incentives aligned to this play to drive key AI-powered use cases such as building co-pilots, enabling information and product discovery, service and support, fraud detection, and more for your customers.

Build and modernize AI apps

Deliver adaptive, responsive, and personalized experiences for your customers by building and modernizing intelligent apps with Azure. Use the trainings, narrative, marketing assets, and incentives aligned to this play to drive key AI-powered use cases such as building co-pilots, enabling information and product discovery, service and support, fraud detection, and more for your customers.

Earn incentives
Easily access incentives through Partner Center to maximize your earnings through AI innovation for your customers.
Skill up
Access trainings and playbooks to empower your team to drive success with customers.
Activate your GTM
Access customizable marketing assets, including infographics and pitch decks, to quickly and easily start conversations with customers.
Deliver workshops
Show customers how to build with Azure AI in this 1-day virtual workshop.

Deliver more value with Azure offerings

Azure Migrate and Modernize and Azure Innovate are partner-led offerings that address your customer’s end-to-end cloud journey with everything you need in one place. By achieving an Azure specialization or as an eligible ISV, you’ll be able to unlock the full potential of the offerings.
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Accelerate with comprehensive offerings

• Increased deal velocity with assessments, pilots, tooling, and expert guidance.

• Fast time to value with seamless and automated approvals.

Maximize your earning opportunities

• Rich investments for every stage of the customer journey.

• Consolidated incentives with self-serve, easy access in Partner Center.

Activate across more scenarios and customers

• End-to-end coverage of customer needs from migration to AI innovation.

• Built for all, from small and medium-sized businesses to enterprises, systems integrators (SIs) and independent software vendors (ISVs).

Pathways to partnership

Solutions Partner designations

Showcase your capabilities, stand out from the competition, and unlock benefits like co-sell eligibility, skilling, and go-to-market resources.

Azure Expert MSP

Take advantage of benefits designed to help your business stand out and drive more revenue.

Azure specializations

Differentiate your organization’s Azure expertise and build stronger connections with customers in areas with high demand.

Partner success stories

Virtusa
Chris Parker, Virtusa Global Vice President, shares how Virtusa meets customer demands with Azure Migrate and Modernize.
3Cloud
Michael Heyden, Sr. Director of Programs and Partnerships, shares how 3Cloud helped PathGroup achieve massive scale with Azure Migrate and Modernize.
Claranet
Alex McLoughlin, Commercial and Solutions Director for Claranet’s cloud business, describes how Azure partner-led offerings helped customers grow with evolving demands.
SNP
Sachin Parikh, Vice President of Business Development, shares how SNP accelerated customer digital transformation with Azure Migrate and Modernize.
Crayon

"With the Cloud Adoption Framework and Azure Migrate and Modernize, Microsoft is bringing a tremendous toolset for the customer and our goal is to help the customer use that toolset in the most effective way, reducing complexity and optimizing costs."

- Geir Gulliksen, CEO, Crayon Norway.

CoreAzure
See how CoreAzure uses Microsoft Azure to transform the learning landscape for the education sector.
Nordcloud

"Our business is built on automation and agility and that is why [Azure Migrate and Modernize] excites us, it creates a predictable business case for the customer, and offers a repeatable, yet agile engine to move to the cloud."

- Jan Kritz, CEO, Nordcloud.