Organizations need to rethink their systems and processes and focus on using the signals they're capturing from customer interactions. By better understanding the customer's existing knowledge and future needs, they can adjust their campaigns accordingly. Adopting a connected sales and marketing approach allows for more continuity between—and fluidity across—the marketing and sales functions. Companies attain a deeper understanding of each customer, enabling them to act as knowledgeable, trusted advisors from the first connection point.

Customers are looking for partners with proven skills and experience in customer experience transformation. This specialization will help partners showcase that differentiation and make it easier for customers to find the partner expertise they need to support their growth.

Partners with the Sales specialization demonstrate verified knowledge, substantive experience, and documented success in Dynamics 365 Sales, and in innovating customer experience solutions.

After meeting the comprehensive requirements to earn a specialization, partners receive a customer-facing label that they can display on their business profile in Microsoft AppSource. They are prioritized in customer searches to drive new business and can generate a certified letter from Microsoft that verifies their specialization.

How long will my specialization stay active?

Your organization's Sales specialization will remain active for one year. After that, you can renew it, providing you meet the requirements.

How do I earn this specialization?

There is no application process for the Sales specialization. If you have a relevant Solutions Partner designation, you'll be notified in Partner Center that you've been awarded the specialization after meeting all requirements.