Industry-Webinars

Industry focused sales

Get the latest insights to differentiate your services with Industry-focused Cloud sales

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To win more customer deals, you’ll need to effectively pitch Azure to business decision makers and prospective buyers, by handling complex sales conversations about sales scenarios and services of Microsoft Azure in various industries.

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Watch the latest webcasts

Azure Sales Star program’s on-demand webcasts to sell Microsoft Azure Services like a pro. Sessions designed to increase your Azure Sales readiness.

NOV 14, 2016 at 11.00 AM (CET)

KICK OFF SESSION / THE CLOUD OPPORTUNITY – TRENDS, CUSTOMERS & TALKING POINTS

Digital technologies are evolving at a high-pace never seen before. Join us at the Azure Sales Star program kick-off session to learn about the rising opportunity of Digital Transformation and Cloud, market drivers and trends, client preferences, but also how we are going to address some of the Azure opportunities with the upcoming program sessions.

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NOV 17, 2016 at 11.00 AM (CET)

SELLING TO THE INDUSTRIES – THE INTEREST TRIGGERS AND (FIRST) BUYERS PROFILE

Selling tech to highly traditional industries has never been easy. Cloud IT vendors face the challenge of developing a Cloud sales strategy that speaks to the different mindsets and perspectives from old school clients. In this session we will speak about buying behaviours, market drivers, different profiles of customers of Cloud services, as well as effective prospecting techniques and tactics that go beyond the traditional and commonly used demographic profiling.

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NOV 25, 2016 at 11.00 AM (CET)

THE CLOUD BUYER JOURNEY – DIFFERENTIATE WITH AZURE SERVICES

The buyer journey of Cloud consumers has changed. It is important for them to work with IT vendors who can offer open platforms and platform services that can run in the Cloud, on-premises or both, allowing them to address the hybrid needs in even the most demanding conditions. We will look at the business differentiation and competitive advantage that Azure delivers to the diverse needs of customers, well as the tactics to boost your sales with Microsoft Azure services.

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NOV 28, 2016 at 11.00 AM (CET)

ADDRESSING THE OPPORTUNITY IN FSI – DEVELOPMENT & TESTING

Companies in the Financial Services Industry (FSI) are required to deliver higher value features to their customers, faster than ever. For this reason, they need to keep up with a comprehensive set of development and testing tools that allow their teams to collaborate and develop at Cloud speed. You will learn how to help FSI clients to reduce their time to market, their IT efforts and the costs associated with the development and test environments to build custom applications.

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DEC 1, 2016 at 11.00 AM (CET)

ADDRESSING THE OPPORTUNITY IN MEDIA – ANALYTICS & POWER BI

Media is one the most digitally disrupted industries and companies have the opportunity to tackle the new demands by harnessing the power of information. Data is the new currency, and empowering mobile employees to utilise business intelligence (BI) tools is crucial to make better business choices. We will explore why democratizing advanced BI and making it available as a business-centric resource are two major initiatives when we talk about Analytics.

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DEC 5, 2016 at 11.00 AM (CET)

ADDRESSING THE OPPORTUNITY IN RETAIL – BACKUP & SITE RECOVERY

Retailers have to rethink their business models and get into personal commerce to create compelling digital experiences. Optimizing the customer experience cannot be achieved without appropriate business continuity solutions that help protect critical data and applications, while helping to reduce planned downtime and speed recovery in case of an outage. We will focus on different challenging scenarios and the strategies to be ready with a business continuity plan that includes disaster recovery for all the major IT systems, without the expense of secondary infrastructure.

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DEC 8, 2016 at 11.00 AM (CET)

ADDRESSING THE OPPORTUNITY IN MANUFACTURING – SAP DEV & TEST & PRODUCTION

Manufacturing companies need to embrace digital transformation in order to introduce flexible, innovative and optimized Cloud solutions to advance their operating models. In this session we will discuss how to help your SAP customers to simplify their infrastructure management, to improve their time to market and to lower costs. This is achieved by enabling them with hybrid infrastructure implementation that takes advantage of the on-demand resources from the Cloud, reducing the time needed for setting up costly and complex IT infrastructures.

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DEC 12, 2016 at 11.00 AM (CET)

ADDRESSING THE OPPORTUNITY IN PUBLIC SECTOR – OPEN DATA STORE, QUICKEST WAY TO SELL AZURE IN PUBLIC SECTOR

Partners need to overcome the challenge of complying with EU directives and respective local legislation, while providing institutions easy and modern ways of communication with citizens. OpenDataStore platform enables customers to streamline bidirectional communication with citizens through Open Data Portal and modern apps, facilitating the transformation into data driven “City as a Service”. In this webinar you will meet Omega Software Croatian ISV that became global ISV in less than 2 years. You will also learn about quick to sell and deploy Azure based services for Local and Central Governments.

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DEC 13, 2016 at 11.00 AM (CET)

ADDRESSING THE OPPORTUNITY IN PUBLIC SECTOR – SECURITY ALWAYS SELLS IN PUBLIC SECTOR

The recent attacks against large companies made everyone aware of the scale of the threat in cyber security. They proved that no organization, regardless of the size of its capitalization and security budget, can be safe from cyber criminals. In most cases, security is understood in a narrow sense and it remains the domain of the IT department. We will discuss the findings of a Poland Microsoft and EY study run to better understand Chief Security Officers (National Data Security Authorities) needs, industry trends and Microsoft solutions that can best answer these needs.

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DEC 15, 2016 , at 11.00 AM (CET)

LEAD THE DISCUSSION WITH THE CLIENT – HOW TO CHALLENGE & DISRUPT

Objections are usually based on the lack of information, insufficient insights and poor understanding of the benefits from the Cloud adoption. In this webinar we will discuss how to cross the chasm of trust by addressing potential and existing customers with a more educational-sales approach, as well as to communicate the right message to the right people, at the right time. What are the steps to follow when addressing a potential opportunity? What are the key talking points to challenge and disrupt the clients in their thinking?

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The Azure Sales Star Blog

Have you already registered for the training sessions? Then it’s time to get started with a selection of posts and expert articles for Cloud sellers like you!

The Tech Race in Financial Services is On!

Industrial differentiation in digital times

Media is reinventing again through data

Selling Cloud-based Security Solutions?

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