Surface Reseller Alliance Program

Understand the requirements and benefits of our Surface commercial reseller tiers.

Program benefits

The following table outlines the benefits to you, your teams, and your organization.

		Authorized	Silver	Gold	Platinum
Growth	Deal Registration Based Benefits Access to Special Pricing Program Eligible for Base Rebate Program Eligible for Accelerated Growth Incentive Eligible for Co-Marketing Fund Accrual	✔ ✔	✔ ✔ ✔ ✔	✔ ✔ ✔ ✔ ✔	✔ ✔ ✔ ✔ ✔
Customer Acquisition	Deal Registration New Customer Acquisition Bonus Managed Customer Incentive	✔	✔	✔ ✔	✔ ✔
Sales Enablement	Online training and collateral Repository of Co-Brand Ready Sales Materials Demo units at a reduced price (additional units for Silver & Gold)	✔ ✔ ✔	✔ ✔ Increased qty	✔ ✔ Increased qty	✔ ✔ Increased qty
Relationship and Support	Microsoft Partner Development Manager Early product disclosures Access to Market Development Funds (at local discretion) ECIF Funding for Qualified Opportunities	✔ ✔	✔ ✔	Priority Priority Priority ✔	✔ ✔ Priority ✔
Marketing Resources	Content Syndication Repository of Co-Brand Ready Marketing Materials	✔ ✔	✔ ✔	✔ ✔	✔ ✔
Technical Readiness	Microsoft Partner Technical Specialist Support Technical training and documentation	✔	✔	Priority ✔	✔ ✔

Authorized

Silver

Gold

Platinum

Growth

Deal Registration Based Benefits

Access to Special Pricing Program

Eligible for Base Rebate Program

Eligible for Accelerated Growth Incentive

Eligible for Co-Marketing Fund Accrual

✔

Customer Acquisition

Deal Registration New Customer Acquisition Bonus

Managed Customer Incentive

✔

Sales Enablement

Online training and collateral

Repository of Co-Brand Ready Sales Materials

Demo units at a reduced price (additional units for Silver & Gold)

✔

Increased qty

✔

Increased qty

✔

Increased qty

Relationship and Support

Microsoft Partner Development Manager

Early product disclosures

Access to Market Development Funds (at local discretion)

ECIF Funding for Qualified Opportunities

✔

Priority

✔

Priority

✔

Marketing Resources

Content Syndication

Repository of Co-Brand Ready Marketing Materials

✔

Technical Readiness

Microsoft Partner Technical Specialist Support

Technical training and documentation

✔

Priority

✔


Growth	Deal Registration Based Benefits Access to Special Pricing Program Eligible for Base Rebate Program Eligible for Accelerated Growth Incentive Eligible for Co-Marketing Fund Accrual
Customer Acquisition	Deal Registration New Customer Acquisition Bonus Managed Customer Incentive
Sales Enablement	Online training and collateral Repository of Co-Brand Ready Sales Materials Demo units at a reduced price (additional units for Silver & Gold)
Relationship and Support	Microsoft Partner Development Manager Early product disclosures Access to Market Development Funds (at local discretion) ECIF Funding for Qualified Opportunities
Marketing Resources	Content Syndication Repository of Co-Brand Ready Marketing Materials
Technical Readiness	Microsoft Partner Technical Specialist Support Technical training and documentation
Authorized
Growth	✔ ✔
Customer Acquisition	✔
Sales Enablement	✔ ✔ ✔
Relationship and Support	✔ ✔
Marketing Resources	✔ ✔
Technical Readiness	✔
Silver
Growth	✔ ✔ ✔ ✔
Customer Acquisition	✔
Sales Enablement	✔ ✔ Increased qty
Relationship and Support	✔ ✔
Marketing Resources	✔ ✔
Technical Readiness	✔
Gold
Growth	✔ ✔ ✔ ✔ ✔
Customer Acquisition	✔ ✔
Sales Enablement	✔ ✔ Increased qty
Relationship and Support	Priority Priority Priority ✔
Marketing Resources	✔ ✔
Technical Readiness	Priority ✔
Platinum
Growth	✔ ✔ ✔ ✔ ✔
Customer Acquisition	✔ ✔
Sales Enablement	✔ ✔ Increased qty
Relationship and Support	✔ ✔ Priority ✔
Marketing Resources	✔ ✔
Technical Readiness	✔ ✔

Surface PC Reseller Alliance Program requirements

		Authorized	Silver	Gold	Platinum
Contract		Active Reseller Agreement and MPN Membership*	Active Reseller Agreement and MPN Membership*	Active Reseller Agreement and MPN Membership*	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	US, CA, AU, JP, UK DE, FR, WE, CEE, APAC, MEA, GCR, India, NZ New Markets***	- - -	$1M TTM $700K TTM $500K TTM**	$2.5M TTM $1.5M TTM $750K TTM**	$50M TTM $50M TTM $50M TTM**
Training		-	2 Sellers who have completed the following assessments: - PC Level 1 - PC Level 2 - PC Level 3 - Zero Touch Deployment Training	4 Sellers who have completed the following assessments: - PC Level 1 - PC Level 1 - PC Level 3 - Zero Touch Deployment Training	4 Sellers who have completed the following assessments: - PC Level 1 - PC Level 2 - PC Level 3 - Zero Touch Deployment Training

Authorized

Silver

Gold

Platinum

Contract

Active Reseller Agreement and MPN Membership*

Revenue Based on MSRP

US, CA, AU, JP, UK

DE, FR, WE, CEE, APAC, MEA, GCR, India, NZ

New Markets***

$1M TTM**

$700K TTM**

$500K TTM**

$2.5M TTM**

$1.5M TTM**

$750K TTM**

$50M TTM**

Training

2 Sellers who have completed the following assessments:

- PC Level 1

- PC Level 2

- PC Level 3

- Zero Touch Deployment Training

4 Sellers who have completed the following assessments:

- PC Level 1

- PC Level 3

- Zero Touch Deployment Training

4 Sellers who have completed the following assessments:

- PC Level 1

- PC Level 2

- PC Level 3

- Zero Touch Deployment Training


Contract
Revenue Based on MSRP	US, CA, AU, JP, UK DE, FR, WE, CEE, APAC, MEA, GCR, India, NZ New Markets***
Training
Authorized
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	- - -
Training	-
Silver
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	$1M TTM $700K TTM $500K TTM**
Training	2 Sellers who have completed the following assessments: - PC Level 1 - PC Level 2 - PC Level 3 - Zero Touch Deployment Training
Gold
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	$2.5M TTM $1.5M TTM $750K TTM**
Training	4 Sellers who have completed the following assessments: - PC Level 1 - PC Level 1 - PC Level 3 - Zero Touch Deployment Training
Platinum
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	$50M TTM $50M TTM $50M TTM**
Training	4 Sellers who have completed the following assessments: - PC Level 1 - PC Level 2 - PC Level 3 - Zero Touch Deployment Training

*Registered Member Status is available free of charge

**TTM = Trailing Twelve Months MSRP Revenue

***Markets introduced after January 1, 2020

Surface Hub Reseller Alliance Program requirements

Due to the market dynamics for collaboration devices in FY21 all partners will continue in their current tiers as of May 31, 2021. All other partners need to achieve the following:

		Authorized	Silver	Gold	Platinum
Contract		Active Reseller Agreement and MPN Membership*	Active Reseller Agreement and MPN Membership*	Active Reseller Agreement and MPN Membership*	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	US, CA, AU, JP, UK DE, FR, WE, CEE, SG, NZ, HK, UAE, QA New Markets***	- - -	$1M TTM $700K TTM $500K TTM**	$2.5M TTM $1.5M TTM $750K TTM**	$50M TTM $50M TTM $50M TTM**
Training		-	2 Sellers who have completed the following assessments: Surface Hub sales exam Surface Hub IT Pro exam Surface Hub Adoption exam 2 Sellers who have completed the following assessments: MS-100: Managing Office 365 Identities and Requirements Exam MS-700: Managing Microsoft Teams Meeting and Meeting Rooms MD-101: Managing Modern Desktops Exam 70-334: Core Solutions of Microsoft Skype for Business 2015	4 Sellers who have completed the following assessments: Surface Hub sales exam Surface Hub IT Pro exam Surface Hub Adoption exam 4 Sellers who have completed the following assessments: MS-100: Managing Office 365 Identities and Requirements Exam MS-700: Managing Microsoft Teams Meeting and Meeting Rooms MD-101: Managing Modern Desktops Exam 70-334: Core Solutions of Microsoft Skype for Business 2015	4 Sellers who have completed the following assessments: Surface Hub sales exam Surface Hub IT Pro exam Surface Hub Adoption exam 4 Sellers who have completed the following assessments: MS-100: Managing Office 365 Identities and Requirements Exam MS-700: Managing Microsoft Teams Meeting and Meeting Rooms MD-101: Managing Modern Desktops Exam 70-334: Core Solutions of Microsoft Skype for Business 2015

Authorized

Silver

Gold

Platinum

Contract

Active Reseller Agreement and MPN Membership*

Revenue Based on MSRP

US, CA, AU, JP, UK

DE, FR, WE, CEE, SG, NZ, HK, UAE, QA

New Markets***

$1M TTM**

$700K TTM**

$500K TTM**

$2.5M TTM**

$1.5M TTM**

$750K TTM**

$50M TTM**

Training

2 Sellers who have completed the following assessments:

Surface Hub sales exam
Surface Hub IT Pro exam
Surface Hub Adoption exam

2 Sellers who have completed the following assessments:

4 Sellers who have completed the following assessments:

Surface Hub sales exam
Surface Hub IT Pro exam
Surface Hub Adoption exam

4 Sellers who have completed the following assessments:

Surface Hub sales exam
Surface Hub IT Pro exam
Surface Hub Adoption exam

4 Sellers who have completed the following assessments:


Contract
Revenue Based on MSRP	US, CA, AU, JP, UK DE, FR, WE, CEE, SG, NZ, HK, UAE, QA New Markets***
Training
Authorized
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	- - -
Training	-
Silver
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	$1M TTM $700K TTM $500K TTM**
Training	2 Sellers who have completed the following assessments: Surface Hub sales exam Surface Hub IT Pro exam Surface Hub Adoption exam 2 Sellers who have completed the following assessments: MS-100: Managing Office 365 Identities and Requirements Exam MS-700: Managing Microsoft Teams Meeting and Meeting Rooms MD-101: Managing Modern Desktops Exam 70-334: Core Solutions of Microsoft Skype for Business 2015
Gold
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	$2.5M TTM $1.5M TTM $750K TTM**
Training	4 Sellers who have completed the following assessments: Surface Hub sales exam Surface Hub IT Pro exam Surface Hub Adoption exam 4 Sellers who have completed the following assessments: MS-100: Managing Office 365 Identities and Requirements Exam MS-700: Managing Microsoft Teams Meeting and Meeting Rooms MD-101: Managing Modern Desktops Exam 70-334: Core Solutions of Microsoft Skype for Business 2015
Platinum
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	$50M TTM $50M TTM $50M TTM**
Training	4 Sellers who have completed the following assessments: Surface Hub sales exam Surface Hub IT Pro exam Surface Hub Adoption exam 4 Sellers who have completed the following assessments: MS-100: Managing Office 365 Identities and Requirements Exam MS-700: Managing Microsoft Teams Meeting and Meeting Rooms MD-101: Managing Modern Desktops Exam 70-334: Core Solutions of Microsoft Skype for Business 2015

*Registered Member Status is available free of charge

**TTM = Trailing Twelve Months MSRP Revenue

***Markets introduced after January 1, 2020

SRA Program benefits

Program benefits

The following table outlines the benefits to you, your teams, and your organization.

		Authorized	Silver	Gold	Platinum
Growth	Deal Registration Based Benefits Access to Special Pricing Program Eligible for Base Rebate Program Eligible for Accelerated Growth Incentive Eligible for Co-Marketing Fund Accrual	✔ ✔	✔ ✔ ✔ ✔	✔ ✔ ✔ ✔ ✔	✔ ✔ ✔ ✔ ✔
Customer Acquisition	Deal Registration New Customer Acquisition Bonus Managed Customer Incentive	✔	✔	✔ ✔	✔ ✔
Sales Enablement	Online training and collateral Repository of Co-Brand Ready Sales Materials Demo units at a reduced price (additional units for Silver & Gold)	✔ ✔ ✔	✔ ✔ Increased qty	✔ ✔ Increased qty	✔ ✔ Increased qty
Relationship and Support	Microsoft Partner Development Manager Early product disclosures Access to Market Development Funds (at local discretion) ECIF Funding for Qualified Opportunities	✔ ✔	✔ ✔	Priority Priority Priority ✔	✔ ✔ Priority ✔
Marketing Resources	Content Syndication Repository of Co-Brand Ready Marketing Materials	✔ ✔	✔ ✔	✔ ✔	✔ ✔
Technical Readiness	Microsoft Partner Technical Specialist Support Technical training and documentation	✔	✔	Priority ✔	✔ ✔

Authorized

Silver

Gold

Platinum

Growth

Deal Registration Based Benefits

Access to Special Pricing Program

Eligible for Base Rebate Program

Eligible for Accelerated Growth Incentive

Eligible for Co-Marketing Fund Accrual

✔

Customer Acquisition

Deal Registration New Customer Acquisition Bonus

Managed Customer Incentive

✔

Sales Enablement

Online training and collateral

Repository of Co-Brand Ready Sales Materials

Demo units at a reduced price (additional units for Silver & Gold)

✔

Increased qty

✔

Increased qty

✔

Increased qty

Relationship and Support

Microsoft Partner Development Manager

Early product disclosures

Access to Market Development Funds (at local discretion)

ECIF Funding for Qualified Opportunities

✔

Priority

✔

Priority

✔

Marketing Resources

Content Syndication

Repository of Co-Brand Ready Marketing Materials

✔

Technical Readiness

Microsoft Partner Technical Specialist Support

Technical training and documentation

✔

Priority

✔


Growth	Deal Registration Based Benefits Access to Special Pricing Program Eligible for Base Rebate Program Eligible for Accelerated Growth Incentive Eligible for Co-Marketing Fund Accrual
Customer Acquisition	Deal Registration New Customer Acquisition Bonus Managed Customer Incentive
Sales Enablement	Online training and collateral Repository of Co-Brand Ready Sales Materials Demo units at a reduced price (additional units for Silver & Gold)
Relationship and Support	Microsoft Partner Development Manager Early product disclosures Access to Market Development Funds (at local discretion) ECIF Funding for Qualified Opportunities
Marketing Resources	Content Syndication Repository of Co-Brand Ready Marketing Materials
Technical Readiness	Microsoft Partner Technical Specialist Support Technical training and documentation
Authorized
Growth	✔ ✔
Customer Acquisition	✔
Sales Enablement	✔ ✔ ✔
Relationship and Support	✔ ✔
Marketing Resources	✔ ✔
Technical Readiness	✔
Silver
Growth	✔ ✔ ✔ ✔
Customer Acquisition	✔
Sales Enablement	✔ ✔ Increased qty
Relationship and Support	✔ ✔
Marketing Resources	✔ ✔
Technical Readiness	✔
Gold
Growth	✔ ✔ ✔ ✔ ✔
Customer Acquisition	✔ ✔
Sales Enablement	✔ ✔ Increased qty
Relationship and Support	Priority Priority Priority ✔
Marketing Resources	✔ ✔
Technical Readiness	Priority ✔
Platinum
Growth	✔ ✔ ✔ ✔ ✔
Customer Acquisition	✔ ✔
Sales Enablement	✔ ✔ Increased qty
Relationship and Support	✔ ✔ Priority ✔
Marketing Resources	✔ ✔
Technical Readiness	✔ ✔

Surface PC

Surface PC Reseller Alliance Program requirements

		Authorized	Silver	Gold	Platinum
Contract		Active Reseller Agreement and MPN Membership*	Active Reseller Agreement and MPN Membership*	Active Reseller Agreement and MPN Membership*	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	US, CA, AU, JP, UK DE, FR, WE, CEE, APAC, MEA, GCR, India, NZ New Markets***	- - -	$1M TTM $700K TTM $500K TTM**	$2.5M TTM $1.5M TTM $750K TTM**	$50M TTM $50M TTM $50M TTM**
Training		-	2 Sellers who have completed the following assessments: - PC Level 1 - PC Level 2 - PC Level 3 - Zero Touch Deployment Training	4 Sellers who have completed the following assessments: - PC Level 1 - PC Level 1 - PC Level 3 - Zero Touch Deployment Training	4 Sellers who have completed the following assessments: - PC Level 1 - PC Level 2 - PC Level 3 - Zero Touch Deployment Training

Authorized

Silver

Gold

Platinum

Contract

Active Reseller Agreement and MPN Membership*

Revenue Based on MSRP

US, CA, AU, JP, UK

DE, FR, WE, CEE, APAC, MEA, GCR, India, NZ

New Markets***

$1M TTM**

$700K TTM**

$500K TTM**

$2.5M TTM**

$1.5M TTM**

$750K TTM**

$50M TTM**

Training

2 Sellers who have completed the following assessments:

- PC Level 1

- PC Level 2

- PC Level 3

- Zero Touch Deployment Training

4 Sellers who have completed the following assessments:

- PC Level 1

- PC Level 3

- Zero Touch Deployment Training

4 Sellers who have completed the following assessments:

- PC Level 1

- PC Level 2

- PC Level 3

- Zero Touch Deployment Training


Contract
Revenue Based on MSRP	US, CA, AU, JP, UK DE, FR, WE, CEE, APAC, MEA, GCR, India, NZ New Markets***
Training
Authorized
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	- - -
Training	-
Silver
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	$1M TTM $700K TTM $500K TTM**
Training	2 Sellers who have completed the following assessments: - PC Level 1 - PC Level 2 - PC Level 3 - Zero Touch Deployment Training
Gold
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	$2.5M TTM $1.5M TTM $750K TTM**
Training	4 Sellers who have completed the following assessments: - PC Level 1 - PC Level 1 - PC Level 3 - Zero Touch Deployment Training
Platinum
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	$50M TTM $50M TTM $50M TTM**
Training	4 Sellers who have completed the following assessments: - PC Level 1 - PC Level 2 - PC Level 3 - Zero Touch Deployment Training

*Registered Member Status is available free of charge

**TTM = Trailing Twelve Months MSRP Revenue

***Markets introduced after January 1, 2020

Surface Hub

Surface Hub Reseller Alliance Program requirements

Due to the market dynamics for collaboration devices in FY21 all partners will continue in their current tiers as of May 31, 2021. All other partners need to achieve the following:

		Authorized	Silver	Gold	Platinum
Contract		Active Reseller Agreement and MPN Membership*	Active Reseller Agreement and MPN Membership*	Active Reseller Agreement and MPN Membership*	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	US, CA, AU, JP, UK DE, FR, WE, CEE, SG, NZ, HK, UAE, QA New Markets***	- - -	$1M TTM $700K TTM $500K TTM**	$2.5M TTM $1.5M TTM $750K TTM**	$50M TTM $50M TTM $50M TTM**
Training		-	2 Sellers who have completed the following assessments: Surface Hub sales exam Surface Hub IT Pro exam Surface Hub Adoption exam 2 Sellers who have completed the following assessments: MS-100: Managing Office 365 Identities and Requirements Exam MS-700: Managing Microsoft Teams Meeting and Meeting Rooms MD-101: Managing Modern Desktops Exam 70-334: Core Solutions of Microsoft Skype for Business 2015	4 Sellers who have completed the following assessments: Surface Hub sales exam Surface Hub IT Pro exam Surface Hub Adoption exam 4 Sellers who have completed the following assessments: MS-100: Managing Office 365 Identities and Requirements Exam MS-700: Managing Microsoft Teams Meeting and Meeting Rooms MD-101: Managing Modern Desktops Exam 70-334: Core Solutions of Microsoft Skype for Business 2015	4 Sellers who have completed the following assessments: Surface Hub sales exam Surface Hub IT Pro exam Surface Hub Adoption exam 4 Sellers who have completed the following assessments: MS-100: Managing Office 365 Identities and Requirements Exam MS-700: Managing Microsoft Teams Meeting and Meeting Rooms MD-101: Managing Modern Desktops Exam 70-334: Core Solutions of Microsoft Skype for Business 2015

Authorized

Silver

Gold

Platinum

Contract

Active Reseller Agreement and MPN Membership*

Revenue Based on MSRP

US, CA, AU, JP, UK

DE, FR, WE, CEE, SG, NZ, HK, UAE, QA

New Markets***

$1M TTM**

$700K TTM**

$500K TTM**

$2.5M TTM**

$1.5M TTM**

$750K TTM**

$50M TTM**

Training

2 Sellers who have completed the following assessments:

Surface Hub sales exam
Surface Hub IT Pro exam
Surface Hub Adoption exam

2 Sellers who have completed the following assessments:

4 Sellers who have completed the following assessments:

Surface Hub sales exam
Surface Hub IT Pro exam
Surface Hub Adoption exam

4 Sellers who have completed the following assessments:

Surface Hub sales exam
Surface Hub IT Pro exam
Surface Hub Adoption exam

4 Sellers who have completed the following assessments:


Contract
Revenue Based on MSRP	US, CA, AU, JP, UK DE, FR, WE, CEE, SG, NZ, HK, UAE, QA New Markets***
Training
Authorized
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	- - -
Training	-
Silver
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	$1M TTM $700K TTM $500K TTM**
Training	2 Sellers who have completed the following assessments: Surface Hub sales exam Surface Hub IT Pro exam Surface Hub Adoption exam 2 Sellers who have completed the following assessments: MS-100: Managing Office 365 Identities and Requirements Exam MS-700: Managing Microsoft Teams Meeting and Meeting Rooms MD-101: Managing Modern Desktops Exam 70-334: Core Solutions of Microsoft Skype for Business 2015
Gold
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	$2.5M TTM $1.5M TTM $750K TTM**
Training	4 Sellers who have completed the following assessments: Surface Hub sales exam Surface Hub IT Pro exam Surface Hub Adoption exam 4 Sellers who have completed the following assessments: MS-100: Managing Office 365 Identities and Requirements Exam MS-700: Managing Microsoft Teams Meeting and Meeting Rooms MD-101: Managing Modern Desktops Exam 70-334: Core Solutions of Microsoft Skype for Business 2015
Platinum
Contract	Active Reseller Agreement and MPN Membership*
Revenue Based on MSRP	$50M TTM $50M TTM $50M TTM**
Training	4 Sellers who have completed the following assessments: Surface Hub sales exam Surface Hub IT Pro exam Surface Hub Adoption exam 4 Sellers who have completed the following assessments: MS-100: Managing Office 365 Identities and Requirements Exam MS-700: Managing Microsoft Teams Meeting and Meeting Rooms MD-101: Managing Modern Desktops Exam 70-334: Core Solutions of Microsoft Skype for Business 2015

*Registered Member Status is available free of charge

**TTM = Trailing Twelve Months MSRP Revenue

***Markets introduced after January 1, 2020