Make Cloud-based CRM your real competitive advantage
CRM in the Cloud is getting smarter and is enabling companies of all sizes to get a lot more value from their business
Customer Relationship Management (CRM) platforms are evolving rapidly to meet the needs of businesses who want to keep up with the new demands of their customers, and customer’s demands are changing even faster. With CRM applications such as sales and marketing automation, customer service management or financial and business management, enterprises have in their hands the right digital tools to make data-driven decisions for smarter, more efficient business outcomes.
Through CRM initiatives, organizations can build core intelligence to obtain a comprehensive picture of their customers, which in turn can be used to increase customer retention rates, gain real-time insights across their business and stop leaving sales opportunities on the table.
Cloud CRM means more businesses on equal terms
As the richness and complexity of customer data collected grows, companies are increasingly opting more for advanced CRM applications available in the Cloud. This opens the main door toward achieving the efficiency and innovation that businesses are aiming for in today’s economic climate.
Adopting Cloud-based CRM solutions levels the playing field between smaller and larger organizations in a competitive market. This is because their greatest value lies in improving customer satisfaction and focusing efforts on making meaningful connections with existing and potential clients.
SaaS CRM software is the quickest, most cost-effective, way to achieve that. Firstly, because it offers access to extensive resources that not many organizations can pull together. Also, it is easy to maintain, to deploy and integrate among different devices. Furthermore, it offers high level of data protection, the seamless updates, as well as flexible and low upfront costs.
Building a strong vendor-customer relationship from the start
According to an analysis by Gartner, the CRM software market is predicted to reach $36.5 billion in 2017. The year 2015 marked a point of inflexion where SaaS CRM revenues exceeded revenues generated by on premise deployments. With more organizations than ever seeing compelling reasons to leave their legacy CRM systems behind, there is no doubt that Cloud-based CRM adoption rates will plot a line that only goes up and to the right.
In this competitive context, the way CRM vendors engage and serve their potential customers will be critical from the very beginning. Businesses know that there are many alternatives on the market and dedicate time and energy to choose the right CRM system that adapts to their business model.
Research is a fundamental part of the buying process, but so is the ability of the CRM vendor to offer a remarkable customer experience that wraps a flexible Cloud solution tailored to the needs of the organization.
The next-generation of Cloud-based CRM
Digital transformation is intensifying in the business world and companies are pressed to introduce new digital capabilities so they can address the emerging challenges they are facing.
With the aim of helping organizations grow, evolve and transform their business,Microsoft Dynamics 365, the next generation of business apps in the Cloud, brings together the trusted CRM and ERP systems with the full capacity and reliability of the Azure platform.
Dynamics 365 offers companies the flexibility to grow and expand their operations with additional business capabilities through automated tasks and workflows that run in the secure Microsoft Cloud environment. This makes it easy for users to change and adapt the systems at their own pace without involving IT. The solution also shares a common data model with Office 365, which brings a lot of added value for enterprises by optimizing the experience and improving the workflow with deep integrations to Office 365.
Are you looking to EXPAND YOUR CLOUD SALES WITH MICROSOFT CRM ONLINE? Would you like to know more about how DYNAMICS CRM SERVICES are making a difference among businesses today?
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