The new era of partner marketing is here

The updated Partner Marketing Center offers two unique pathways: you can use intelligent search to access downloadable resources on Partner Marketing Center, or you can tap into an AI-powered experience through Partner Marketing Center Pro—complete with an AI assistant, personalization capabilities, and more.

We built this experience to evolve with partner needs, so additional capabilities will be added over the coming months.

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Faster, smarter campaign creation

Sign in to Partner Marketing Center Pro to access end-to-end campaign creation powered by AI. Unlock features like asset customization, intelligent localization, comprehensive campaign reporting, and an AI assistant with coaching capabilities to support you throughout the process.

Access downloadable assets

Don’t have access to the full experience? You can still tap into intelligent search and download purpose-built marketing content aligned to Microsoft solution plays and key product messaging in Partner Marketing Center.

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Frontier Transformation

Guide customers through Frontier Transformation to evolve from AI experimentation to scalable, business‑wide impact with intelligence and trust.

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Enterprise/Corporate assets

Engage enterprise and corporate customers to achieve their business goals through Frontier and Core conversations.

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SMB assets

Engage SMB customers with content designed to help drive AI adoption, strengthen security and accelerate growth.

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Unlock Partner Marketing Center Pro through benefits offerings

The enhanced, AI-powered experience is available to partners in the Microsoft AI Cloud Partner Program with a partner benefits package, a Solutions Partner designation, or ISV Success.

Partner benefits packages not only provide access to Partner Marketing Center Pro but also offer product licenses, Azure credits, and personalized support for a fraction of their retail value. Any partner can purchase a package—explore the three options and choose the best one for your business.

Get a partner benefits package

Unlock discounted product licenses, support benefits, and more—designed to deliver value for your business so you can innovate and get to market quickly.

Attain a Solutions Partner designation

Solutions Partner designations open the door to badging and benefits that help you stand out to customers. To attain a designation, you must meet certain qualifications.

Join ISV Success

Build and publish applications and agents faster. Join ISV Success by meeting eligibility requirements and enrolling through Partner Center.

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Create badges, logos, and award certificates

Enhance your marketing materials with personalized logos, certified letters, badging, and more. Logo Builder in Partner Center has the tools you need to showcase your Microsoft partnership.