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Marketing Priorities

Co-op is a critical investment for Microsoft in driving key business priorities.

 Use Co-op funds to drive Surface core priorities

Surface Laptop 6 and Pro 10

Drive growth of AI PCs

Marketing Assets
Meet the new AI PCs
Built on Windows 11 and the latest Intel® Core™ Ultra processors. 
Surface Pro 10
Surface Laptop 6

Get AI-ready with Surface for Business

Pitch deck on value of Surface with AI.
Download presentation

Surface + AI

With Surface devices, businesses get AI ready to meet today's needs and support transformations on the horizon.
View campaign assets

Programs & Tools
Web Syndication
Get Surface content displayed on your website provided by 1WorldSync Content Solutions in partnership with Microsoft. Submit request to Chenoa Carver ccarver@1worldsync.com and watch video to learn more.

Explore Surface
Show a virtual demo of Surface Laptop and Pro in interactive 3D.
Explore Surface
Enablement
Surface Live Virtual Briefings
Join live virtual Surface device briefings that cover the Surface device portfolio
Register for a session

ExpertZone
Take the following missions and stories to learn about Surface AI PCs.
Surface AI PCs built for business
Enabling powerful AI with Surface
AI-ready with Surface
Get AI-ready with Surface


Partner Marketing with Andrea

Hear Surface experts talk about AI. 

Surface AI PCs built for business
How NPU accelerates AI on devices

Incentives and Offers
Surface for Business and Microsoft Copilot for Microsoft 365 Promo
Enter the new era of AI-enhanced work with Surface and Copilot for Microsoft 365. Get 7% off select Surface devices. 
Timing varies by market
View local offers page
Surface Laptop 6

Drive In-Stock SKUs focusing on Surface Laptop & Surface Pro devices, attaching accessories & protection plans

Marketing Assets
Meet the new AI PCs
Announcing Surface Laptop 6 and Surface Pro 10, powerful and secure AI PCs designed to accelerate your Copilot experiences. Built on Windows 11 and the latest Intel® Core™ Ultra processors. 
Surface Pro 10
Surface Laptop 6
Programs & Tools
Web Syndication 
Get Surface Pro 10 and Laptop 5 content displayed on your website provided by 1WorldSync Content Solutions in partnership with Microsoft. Submit request to Chenoa Carver ccarver@1worldsync.com and watch video to learn more.

TCO Calculator and Emissions Estimator
Use the Surface Total Cost of Ownership (TCO) calculator and the Surface Emissions Estimator to solidify the business value of Surface in your customer conversations.
TCO Calculator
Surface Emissions Estimator

Explore Surface
Show a virtual demo of Surface Laptop and Pro in interactive 3D.
Explore Surface
Enablement

Surface Live Virtual Briefings
Join live virtual Surface device briefings that cover the Surface device portfolio
Register for a session

Surface Pro 10

Discover the Surface Pro 10, designed to offer performance and versatility for commercial customers. Explore how it harnesses the latest processing power to drive AI workloads. Lastly, uncover how Surface caters to business needs, providing essential tools and unmatched reliability for every role.
Start story

Surface Laptop 6
Discover the Surface Laptop 6, a device crafted to help businesses scale and handle demanding workloads. Then, dive into how Surface caters to business needs, offering essential tools and unmatched reliability for every role.
Start story

Microsoft Surface Total Cost of Ownership (TCO)
60 min training to help navigate customer conversations and promote the value of Surface devices.
Go now

Incentives and Offers
Surface for Business and Microsoft Copilot for Microsoft 365 Promo
Enter the new era of AI-enhanced work with Surface and Copilot for Microsoft 365. Get 7% off select devices including Surface Laptop 6 and Surface Pro 10.
View local offers page
Surface Laptop 6

Target SMB customers to Modernize with Surface and get AI-ready

Marketing Assets
SMB Campaign
Surface story focusing on the four key pillars of Productivity, Security, Versatility, and Manageability.
Explore

Modernize with Surface
Attach Surface to the narrative of employee productivity and the new modern way of working.
Go Now

Surface & Security: Cyber resiliency & device choice
Be prepared to respond swiftly and effectively to security breaches.
Download

Surface + AI
With Surface devices, businesses get AI ready to meet today's needs and support transformations on the horizon.
View campaign assets

Surface for Business Essentials 
Provides the resources and options to assist in maintaining productivity, lowering IT costs and protecting a customer’s device investments.
All Surface Essentials Assets

 


Programs & Tools
Modernize with Surface Webinars
Modernize with Surface Webinars are a top of funnel activity and is meant to be a 1:many delivery through-partner to end-customer using pre-recorded webinar content.
Learn more

Modernize with Surface Workshops
The Modernize with Surface Workshop is a mid-funnel activity with the intent of lead qualification and customer nurture.
Learn more

Web Syndication 
Get Surface Portfolio content displayed on your website provided by 1WorldSync Content Solutions in partnership with Microsoft. Submit request to Chenoa Carver ccarver@1worldsync.com and watch video to learn more.

TCO Calculator and Emissions Estimator
Use the Surface Total Cost of Ownership (TCO) calculator and the Surface Emissions Estimator to solidify the business value of Surface in your customer conversations.
TCO Calculator
Surface Emissions Estimator
Enablement
Modernize with Surface
Device choice plays a pivotal role in the employee experience—ultimately leading to increased business resilience, stronger collaboration, and improved productivity. This Story explores how organizations can achieve their true potential through modernizing with Surface devices
Start story

Surface chip-to-cloud security
Learn how built-in chip-to-cloud protection ensures company assets stay secure no matter where work happens.
Go now

Surface for Industry 2023-2024
Discover how Microsoft Surface for Business empowers organizations with industry solutions and services that revolutionize healthcare, financial services, retail, manufacturing, and government sectors. By enabling productivity, security, and versatility on thoughtfully designed devices, Surface helps support organizations in keeping pace with today's modern challenges.
Start Mission
Surface Laptop Go 3

Sustain Enterprise customers

Marketing Assets
A device strategy for hybrid work
With Surface for Business, enable your employees to connect and collaborate with flexible devices for a productive hybrid workplace
View assets

Security: Cyber Resilience
The Security: Cyber Resilience campaign elevates device choice into the leadership conversation and positions Microsoft Surface as a strategic component.
View campaign assets

Surface + AI
With Surface devices, businesses get AI ready to meet today's needs and support transformations on the horizon.
View campaign assets

Surface for Business Essentials 
Provides the resources and options to assist in maintaining productivity, lowering IT costs and protecting a customer’s device investments.
All Surface Essentials Assets
Programs & Tools
Web Syndication 
Get Surface Portfolio content displayed on your website provided by 1WorldSync Content Solutions in partnership with Microsoft. Submit request to Chenoa Carver ccarver@1worldsync.com and watch video to learn more.

TCO Calculator and Emissions Estimator
Use the Surface Total Cost of Ownership (TCO) calculator and the Surface Emissions Estimator to solidify the business value of Surface in your customer conversations.
TCO Calculator
Surface Emissions Estimator
 
Explore Surface
Show a virtual demo of Surface Laptop and Pro in interactive 3D.
Explore Surface
Enablement
Microsoft Surface and Windows Autopilot
Microsoft Surface and Windows Autopilot combine to offer organizations a seamless device deployment experience. In this Mission, you’ll explore how the synergy of Surface and Autopilot can bring valuable benefits to your business customers by enhancing efficiency and simplifying the device setup process.
Start mission

Why Surface for Business
This Story offers a foundational overview of how work culture is transformed with Surface devices—and how they offer flexibility, creativity and productivity for employees and organizations.
Start story