AI is revolutionizing businesses by improving customer experiences and boosting usage and retention, offering early adopters a competitive advantage. This transformation allows software companies to create more customized experiences for their users, catering to specific needs and preferences. Moreover, AI can speed up development cycles, enabling companies to deliver these improved experiences swiftly, thus meeting market demands with both agility and accuracy.
Microsoft empowers software companies by enhancing their cloud technology capabilities. They help unlock new functionalities, drive cloud profitability, and build bespoke apps and services. Adopting new practices and intellectual property sets these companies apart from competitors, while continuous team training ensures they remain at the forefront of innovation.
Microsoft also supports software companies in implementing a robust go-to-market strategy and energizing their growth by unlocking new revenue streams and listing their products in online marketplaces. Co-selling opportunities with Microsoft and other partners provide access to extensive networks, amplifying market reach, and driving mutual success.
Learn more about how the benefits of the Microsoft AI Cloud Partner Program (MAICPP) and software designations help unlock customer demand.
We look forward to uniting with customers and partners at Microsoft Ignite in November to discuss the future of AI and how all software companies, including start-ups and independent software vendors (ISVs), can capitalize on these opportunities for their business.
Microsoft Ignite highlights for software partners
Microsoft is committed to supporting partners who develop software in expanding and reaching their customers. At this year’s Microsoft Ignite, software companies can learn how to enhance their AI expertise with top-notch services from Microsoft, backed by strong data privacy and security. Partners can also join sessions on creating and marketing AI apps, using the marketplace, and speeding up product shipments.
Although the in-person Microsoft Ignite event is sold out, partners can still participate. Keynotes will be streamed online from November 19-21 and partner business and technical sessions will be available on demand post event. Virtual registration is still open—don’t miss your chance to sign up!
Microsoft Ignite keynote: Hear Satya Nadella and other Microsoft leaders share how Microsoft is creating new opportunity across our platforms in the era of AI.
Driving Growth Together partner general session: Join Judson Althoff, Nick Parker, and Nicole Dezen as they discuss how Microsoft is investing in partner success, launching new opportunities for partners to accelerate growth, and helping customers with AI transformation.
Software company-focused breakout sessions
We have over 20 sessions designed to help companies who use software to create products and solutions for customers to enhance business capabilities and drive innovation through topics like Microsoft 365 Copilot extensibility, AI and machine learning, and digital transformation.
My upcoming Ignite session, “How Microsoft can help you build and sell differentiated AI apps” will cover how we are fostering innovation and providing essential tools for our partners who have IP at the core of their business model. Two others I recommend are:
- Best practices for building and monetizing your AI applications: The convergence of Generative and Analytical AI is revolutionizing the software industry, presenting unprecedented opportunities for innovation. This session offers best practices and guidance to maximize your AI product’s success: product strategy, considerations for your technology choices, GTM, and pricing. Get an actionable plan to build and monetize your AI software.
Industry sessions: Explore opportunities to drive innovation and growth across industries through AI and cloud solutions.
Technical sessions and labs: Deep dives into the newest Microsoft products and services to understand how you can deliver more value to your organization and real benefits for customers.
Hub spaces and theater sessions: Discover real-world use cases, live demos, and quick tips—delivered in an informal, engaging, and practical format—that you can immediately apply to your business. (In person only).
Learn about the sessions at Microsoft Ignite designed to equip all partners with the knowledge and tools to grow their businesses.
Get ready for Microsoft Ignite
In July, we hosted the digital MCAPS Start for Partners event to help partners get ready for Microsoft Ignite. If you missed it, please review the content as you prepare for Microsoft Ignite to stay updated on our fiscal year priorities, program updates, and investments.
When it comes to AI transformation, software companies are leading the charge, I highlighted a few examples in my recent Channels Future article: Epic's AI-driven healthcare solutions, which enhance clinical documentation and patient care; Siemens' AI-powered Industrial Copilot, which improves manufacturing processes and collaboration; and Blue Yonder's AI-driven supply chain management, which boosts operational efficiency and sustainability.
Microsoft Ignite offers a unique opportunity to learn from others and network with featured partners, who are leading the way in innovation and digital transformation. Attend their breakout sessions and discussions to gain insights and solutions that can help drive your business forward. Explore the featured partner directory ahead of time to learn more about their capabilities.
Visit the full Microsoft Ignite website for the latest details on attendees, schedules, and topics. We look forward to connecting with you at Microsoft Ignite, where together we will drive business transformation and help customers progress with confidence.
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