Automational decided to contact Microsoft to see if they could get help developing an updated partner program. But it wasn’t a cold call – the company already had an established relationship with Microsoft. The Automational platform, which helps automate sales processes and marketing campaigns, runs on top of Microsoft Azure. Meanwhile, Automational’s parent company, ClickDimensions, provides leading marketing automation software specifically for companies that use Microsoft’s Dynamics CRM software.
As a Gold partner in Microsoft Go-To-Market (GTM) Services, Automational qualified for several premium GTM activities, including the Global Expansion program, which they decided to participate in.
“Microsoft connected us with a world-class partner program consultant to help build the framework for an initial partner program,” said Automational Vice President of Marketing, Nate Kristy. “They provided us with best practices and helped us identify a list of needs for developing an effective and sustainable program. They also invested resources into helping us build marketing campaigns and assets to attract potential partners and end-users.”
In the six months since the program launched, Automational is already seeing impressive results. They were able to develop a standardized agreement, a partner playbook, and assets that both attracted and activated new partners in the North American market. “Through working with Microsoft Go-To-Market Services to develop our partner program, we have added 10 new, active lead referral partners, and now 20% of our new business comes through our partner channel.”
Product/Service
Headquartered in Atlanta, Georgia, Automational is the all-in-one marketing platform and CRM solution for small business. Automational’s relationship management features allow you to organize, synchronize, manage and automate your sales and marketing.
Industry
Cross-industry