To help ensure driver safety and promote exciting, competitive races, NASCAR needs to gather rich, accurate data from multiple sources quickly. It collects and manages race data with multiple systems and display formats from video and audio feeds, car sensors, and track sensors.

NASCAR is using Windows 10 Enterprise and Microsoft Azure for streaming and storing video and data for their race management app, which helps weave multiple race control processes into one overall environment. The app helps to ensure driver safety by allowing race managers to assess track conditions, monitor pit stops, and see each car’s precise position, time, and scoring, all at their fingertips on a single pane of glass instead of four or five.

“Fast, real-time access to information gives race officials and series directors a better understanding of what’s happening in the race car and on the track,” says Stephen Byrd, Director of Technology Integration and Development at NASCAR.

Byrd was excited about NASCAR’s partnership with Microsoft going forward. “It’s really given NASCAR a boost of confidence knowing that we’ve got a great team at Microsoft that’s really taken the time to come in and understand our pain points and challenges and help us get to that next level of technology.”

NASCAR’s Chief Racing Development Officer Steve O’Donnell agreed. “The partnership with Microsoft has been a game changer for the sport…I think we’ve just scratched the surface and ultimately that’s going to benefit our race fans, which is a tremendous opportunity for us.”

Product/Service

Headquartered in Daytona Beach, Florida, NASCAR (National Association for Stock Car Auto Racing) is an American family-owned and operated business venture that sanctions and governs multiple auto-racing sports events.

Industries

Commercial, Sports