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BrightWork boosts product visibility by 150% with Marketplace Rewards

BrightWork utilized Marketplace Rewards to expand reach, improve engagement with target audience, boost lead generation, and close deals faster.

Seamlessly collaborate on projects from anywhere

BrightWork 365 project portfolio management solution brings the best of the Microsoft 365 ecosystem into a single collaboration hub for teams while providing insights to senior executives.

Making strategic gains with Marketplace Rewards

Through promotional benefits and marketing tools, BrightWork 365 was able to scale faster and expand its market presence with joint sales opportunities with Microsoft sellers and other partners.

Driving traffic, increasing visibility with target buyers

Expert guidance provided by Marketplace Rewards helped BrightWork increase traffic to its AppSource listing by 150 percent, resulting in higher-quality leads and conversions.

Intuitive and structured approach to project management

For over three decades, Microsoft independent software vendor (ISV) BrightWork has partnered with more than 40,000 organizations worldwide to streamline project processes and increase collaboration. Driven by a vision to improve and optimize project management, BrightWork launched its first solution for Microsoft SharePoint in 2001 and has delivered an updated version every year since.

In 2021, BrightWork introduced BrightWork 365, its project and portfolio management solution built on Microsoft Power Platform for Microsoft 365. Available in Microsoft AppSource, BrightWork 365 is a flexible, comprehensive project portfolio management solution that brings the best of the Microsoft 365 ecosystem together in a single collaboration hub for project teams while providing immediate visibility and insights to senior executives.

“We deliver, deploy, and support a complete project portfolio management solution on Microsoft 365 and Microsoft Power Platform,” said Éamonn McGuinness, CEO and Founder at BrightWork. “We work closely with our customers using our unique ‘Start-Evolve’ approach to provide expertise, guidance, and training at every step of their project management journey.”

Illuminating path to success with BrightWork 'Start-Evolve' methodology

Tightly integrated within the Microsoft ecosystem, BrightWork 365 combines project management software with professional services, configurable templates, and flexible workflows to help teams work in a seamlessly collaborative way. With BrightWork 365, anyone in manufacturing, healthcare, government, logistics, engineering, tech, and financial services can easily plan, manage, and report on projects from anywhere.

BrightWork “Start-Evolve” approach leverages decades of project portfolio management expertise to enhance project management efficiency. By gaining an in-depth understanding of your business objectives, their customer success team ensures you have all essential capabilities in place for a strong start, then evolves methods through further configuration and training.

To reach a wider customer base, BrightWork took advantage of the expansive benefits and market potential provided by the Microsoft marketplace, coupled with the visibility given through Marketplace Rewards. Marketplace Rewards provides marketing benefits, tools, and guidance to help Microsoft partners reach their goals.

“Marketplace Rewards gave us the tools and support to engage the right audience and ultimately drive higher-quality leads and conversions. It’s a strategic advantage every Microsoft commercial marketplace partner should leverage.”

Billy Guinan, Demand Generation Manager, BrightWork

Accelerating lead generation and closing deals faster with Marketplace Rewards

Marketplace Rewards opened the door to joint sales opportunities with Microsoft sellers and collaboration with other partners, helping BrightWork 365 scale faster and expand its market presence.

"Marketplace Rewards helped increase visits to our AppSource listing 150 percent over the past year, boosting visibility for our Microsoft 365-based project and portfolio management solution," said Billy Guinan, Demand Generation Manager at BrightWork. "Marketplace Rewards gave us the tools and support to engage the right audience and ultimately drive higher-quality leads and conversions. It’s a strategic advantage every Microsoft commercial marketplace partner should leverage."

Within months of taking advantage of Marketplace Rewards benefits, BrightWork received expert marketing feedback from Microsoft to improve their marketplace offer. They also got support to publish a press release announcing the availability of BrightWork 365 in Microsoft AppSource. Microsoft drove awareness for BrightWork 365 via a partner site success story that was seen by more than 250 potential customers and a Marketplace blog feature that garnered more than 800 page views.

"Marketplace Rewards increases our visibility with target buyers, accelerates lead generation, and helps us close deals faster. We’re excited about its potential to support our growth as we scale,” said Sinead O'Shaughnessy, Vice President of Worldwide Sales, Marketing and Revenue Operations at BrightWork.

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