Person working from home on laptop Person working from home on laptop

Partner demand generation campaigns and resources

Build pipeline with custom content and campaigns, account-based marketing tactics, and intelligent lead generation.

Reach new customers and generate interest in your solutions

Partners with a gold competency, or ISV partners with a co-sell or IP co-sell ready solution, have access to additional for-purchase demand generation services and engines designed to complement existing Go-To-Market benefits. These offers—ranging from personalized campaigns and targeted webinars to LinkedIn strategies and dedicated Microsoft support—are custom-created, end-to-end compliant, and available globally. Start working toward a gold competency to gain access, and learn more about our signature offerings below.

Hands scrolling through graphs on a tablet device Hands scrolling through graphs on a tablet device Hands scrolling through graphs on a tablet device

Access powerful lead-generation campaigns

Reach Microsoft accounts and net new customers with the Partner Demand Generation Program (PDG), which offers lead-generation opportunities for partners of all types.
Person working on a tablet in front of a window Person working on a tablet in front of a window Person working on a tablet in front of a window

Execute to-customer webinars

Looking to move your events online? Let us help you manage live, recorded webinars that reach a targeted list of customers or partners.
Person with laptop near window on a video call Person with laptop near window on a video call Person with laptop near window on a video call

Work with a Microsoft advertising specialist

Maximize your visibility online through search engine marketing with dedicated support from a specialist and a complimentary ad credit to see the benefits firsthand.
Person looking thoughtfully at camera Person looking thoughtfully at camera Person looking thoughtfully at camera

Build your brand and generate leads on LinkedIn

Reach and engage decision makers at your target accounts on the world’s largest professional network with the LinkedIn Media Package.

Find go-to-market resources designed to help you build your pipeline

Run Azure, Dynamics 365, and Microsoft 365 campaigns through existing social channels with Digital Marketing Content OnDemand, the powerful social syndication engine for partners.

“We’re very happy with the results of the PDG campaigns that we’ve run with Microsoft. The PDG process is simple, prescriptive, and provided us with access to new personas within our targeted organizations. In fact, we’re looking at rolling out PDG campaigns globally.”

- Dave Grzebyk, Senior Marketing Manager, Alliances Marketing, Veritas

Person smiling with large screen in background

Hear partner success stories

Learn how the program is helping partners shape their stories and use them to create meaningful campaigns, develop brand awareness, and connect with pre-qualified leads.