To keep up with the pace of their productions and serve their business in a more meaningful way, Sight & Sound knew it was time to modernize their communication infrastructure and consolidate with a Voice over Internet Protocol solution. "They didn't want to manage a physical piece of equipment anymore; they wanted to lift and shift everything into the cloud," said Jack Larson, Account Executive at CallTower.
With the addition of Microsoft Copilot, CallTower’s AI-powered discovery process covered every aspect that needed to be incorporated into the new phone system—including analog devices, elevator phone lines, and overhead paging.
"We have to make sure we're doing our best work during the discovery process to understand the exact solution that customers need," said Barron. “Because we're only as good as the notes that we take on these calls, we can leverage the notes and action items that Copilot generates for us when we move a customer to an order process or implementation.”