Go-To-Market Services

Access content and programs to help accelerate your time to market, generate leads, and expand your business.

Get started

Make marketing work for you in 2019

Having great solutions means you also have to get them to market. Leverage ready-to-go and customizable marketing assets—along with tools like Smart Partner Marketing and Digital Marketing Content OnDemand—to reach more customers.

Read our blog post

Discover your go-to-market opportunities

With Go-To-Market Services, you get solutions designed to help you build a stronger marketing team, better market your business, and engage more customers. Unlock more opportunities as your business grows and your needs evolve.

Microsoft may update, change or remove any portion of this offer at any time upon notice to you.

Resources for all partners

Use these self-serve digital marketing resources to go to market with confidence.

Digital Marketing Content OnDemand

Select, customize, and share content across your social media accounts and email list.

How it works

Smart Partner Marketing

Get on-demand training and resources to help transform your business with digital marketing.

Choose a path

Ready-to-go marketing assets

Download free, customizable marketing and sales resources, such as data sheets, presentations, and more.

Get assets

Large circle with three overlapping dots

Sales enablement platform

Search, identify, create, and use marketing and sales content from Microsoft to help you connect with customers.

Explore content

Assess your geo-expansion readiness

Assess your readiness to expand or grow your business in other geographies. Includes a free 30-minute consultation.

Start assessment

Three rows in a list with three checkmarks

Are you ready to partner?

Take an assessment to determine your partner readiness and identify what you can do to get the most value from your partnerships.

Begin Assessment

Publish your solution to get even more benefits

Silver competency Go-To-Market Services

Go-To-Market (GTM) Services is a portfolio of best-in-class marketing content and programs that help you accelerate time to market, generate demand, and expand your business. GTM Services are included in Microsoft Partner Network benefits and you unlock more opportunities as our partnership grows.

Business profile and referral management

Learn how to build your business profile in Partner Center, optimize your directory listing, and manage leads from Microsoft.

How to market with Microsoft

Learn how to co-brand and co-market with Microsoft through a personalized consultation with a marketing specialist.

Illustration of two people with arrow in between

Partner-to-partner marketing assets

Use a template library to create a joint bill of materials with another partner to facilitate customer conversations and drive sales.

Partner collaboration platform

Access a single shared platform to streamline and manage your collaborative selling activities with other partners.

If you attained or renewed a competency after November 8, 2018 in Partner Center you can activate your go-to-market benefits in Partner Center. If you attained or renewed your competency in PMC after November 8, 2018 and moved to Partner Center shortly after that date, you can activate your benefits by submitting a request here.

Get started

More services available

Take your go-to-market efforts to the next level by purchasing additional services—including lead-generation campaign assets, target customer lists, and the opportunity to develop a joint value proposition with Microsoft. See the full list of available services and connect with a go-to-market specialist to get started.

Find more services

Publish your solution to get even more benefits

Gold competency Go-To-Market Services

Get started with these Go-To-Market Services included with your gold competency. Access all the silver competency benefits, plus:

Co-branded marketing assets

Use Microsoft co-branded templates for customer presentations, one-pagers, and case studies. Includes personalized asset review.

Illustration of a person in a box with four corners

Partner success story

Share the success of your Microsoft-enabled solution through a partner-drafted case study for publication on our channels. 

Co-branded social marketing assets

Twitter, Facebook, and LinkedIn content and image creation for publishing to partner-owned social channels.

Gray document download with yellow arrow

Press release with executive quote

Press release template and editorial review, with the option to include an approved quote from a Microsoft executive.

Partner-to-partner marketing review

Get an editorial review of up to three marketing assets from a joint bill of materials created with another partner.

Get started

More services available

Find more services

Explore opportunities to grow your business

All Partners

Resources for all partners

Use these self-serve digital marketing resources to go to market with confidence.

Digital Marketing Content OnDemand

Select, customize, and share content across your social media accounts and email list.

How it works

Smart Partner Marketing

Get on-demand training and resources to help transform your business with digital marketing.

Choose a path

Ready-to-go marketing assets

Download free, customizable marketing and sales resources, such as data sheets, presentations, and more.

Get assets

Sales enablement platform

Search, identify, create, and use marketing and sales content from Microsoft to help you connect with customers.

Explore content

Assess your geo-expansion readiness

Assess your readiness to expand or grow your business in other geographies. Includes a free 30-minute consultation.

Start assessment

Are you ready to partner?

Take an assessment to determine your partner readiness and identify what you can do to get the most value from your partnerships.

Begin Assessment

Publish your solution to get even more benefits

Silver Competency

Silver competency Go-To-Market Services

Business profile and referral management

Learn how to build your business profile in Partner Center, optimize your directory listing, and manage leads from Microsoft.

How to market with Microsoft

Learn how to co-brand and co-market with Microsoft through a personalized consultation with a marketing specialist.

Partner-to-partner marketing assets

Use a template library to create a joint bill of materials with another partner to facilitate customer conversations and drive sales.

Partner collaboration platform

Access a single shared platform to streamline and manage your collaborative selling activities with other partners.

Get started

More services available

Find more services

Publish your solution to get even more benefits

Gold Competency

Gold competency Go-To-Market Services

Get started with these Go-To-Market Services included with your gold competency. Access all the silver competency benefits, plus:

Co-branded marketing assets

Use Microsoft co-branded templates for customer presentations, one-pagers, and case studies. Includes personalized asset review.

Partner success story

Share the success of your Microsoft-enabled solution through a partner-drafted case study for publication on our channels. 

Co-branded social marketing assets

Twitter, Facebook, and LinkedIn content and image creation for publishing to partner-owned social channels.

Press release with executive quote

Press release template and editorial review, with the option to include an approved quote from a Microsoft executive.

Partner-to-partner marketing review

Get an editorial review of up to three marketing assets from a joint bill of materials created with another partner.

Get started

More services available

Find more services

Explore opportunities to grow your business

Microsoft Marketplace

Jump-start your success by publishing your solution in Azure Marketplace and AppSource.

Azure Marketplace AppSource

Document with arrow pointing to the right

Marketplace publishing guide

Get guidance and best practices for publishing your solution in Azure Marketplace and AppSource.

View guide

Illustration of an open box with three stars

Marketplace benefits

Learn about the go-to-market benefits you get when you publish your solution in Microsoft Marketplace.

View benefits

Join the Microsoft Partner Network

Find out where a partnership with Microsoft can take you.

Join now Explore membership