Go-To-Market Services

Access content and programs to help accelerate your time to market, generate leads, and expand your business.

Get started

Make marketing work for you in 2019

Having great solutions means you also have to get them to market. Leverage ready-to-go and customizable marketing assets—along with tools like Smart Partner Marketing and Digital Marketing Content OnDemand—to reach more customers.

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Discover your go-to-market opportunities

With Go-To-Market Services, you get solutions designed to help you build a stronger marketing team, better market your business, and engage more customers. Unlock more opportunities as your business grows and your needs evolve.

Microsoft may update, change or remove any portion of this offer at any time upon notice to you.

Resources for all partners

Use these self-serve digital marketing resources to go to market with confidence.

Digital Marketing Content OnDemand

Select, customize, and share content across your social media accounts and email list.

How it works

Smart Partner Marketing

Get on-demand training and resources to help transform your business with digital marketing.

Choose a path

Ready-to-go marketing assets

Download free, customizable marketing and sales resources, such as data sheets, presentations, and more.

Get assets

Sales enablement platform

Search, identify, create, and use marketing and sales content from Microsoft to help you connect with customers.

Explore content

Assess your geo-expansion readiness

Assess your readiness to expand or grow your business in other geographies. Includes a free 30-minute consultation.

Start assessment

Are you ready to partner?

Take an assessment to determine your partner readiness and identify what you can do to get the most value from your partnerships.

Begin Assessment

Silver competency Go-To-Market Services

Go-To-Market (GTM) Services is a portfolio of best-in-class marketing content and programs that help you accelerate time to market, generate demand, and expand your business. GTM Services are included in Microsoft Partner Network benefits and you unlock more opportunities as our partnership grows.

Partner listing optimization

Work with a marketing specialist who can help improve your listing to increase visibility and attract new prospects.

Marketing consultation

Get actionable recommendations and best practices from a marketing specialist to improve your go-to-market assets.

Partner collaboration BOM

Use this bill of materials (BOM) collection to build partnerships and showcase the increased value of your joint offerings.

Partner collaboration platform

Manage your collaborative selling activities on a single system that can be accessed by all partners.

If you attained or renewed a competency after November 8, 2018 in Partner Center you can activate your go-to-market benefits in Partner Center. If you attained or renewed your competency in PMC after November 8, 2018 and moved to Partner Center shortly after that date, you can activate your benefits by submitting a request here.

More services available

Take your go-to-market efforts to the next level by purchasing additional services—including lead-generation campaign assets, target customer lists, and the opportunity to develop a joint value proposition with Microsoft. See the full list of available services and connect with a go-to-market specialist to get started.

Find more services

Gold competency Go-To-Market Services

Get started with these Go-To-Market Services included with your gold competency. Access all the silver competency benefits, plus:

Personalized marketing assets

Find templates and work with a specialist to create a presentation that introduces your solutions to customers.

Partner success story

Publish a case study that showcases your solution and how it benefited from development on the Microsoft platform.

Press release and editorial review

Create your own press releases using our template, with the opportunity to include a quote from a Microsoft executive.

More services available

Find more services

All Partners

Resources for all partners

Use these self-serve digital marketing resources to go to market with confidence.

Digital Marketing Content OnDemand

Select, customize, and share content across your social media accounts and email list.

How it works

Smart Partner Marketing

Get on-demand training and resources to help transform your business with digital marketing.

Choose a path

Ready-to-go marketing assets

Download free, customizable marketing and sales resources, such as data sheets, presentations, and more.

Get assets

Sales enablement platform

Search, identify, create, and use marketing and sales content from Microsoft to help you connect with customers.

Explore content

Assess your geo-expansion readiness

Assess your readiness to expand or grow your business in other geographies. Includes a free 30-minute consultation.

Start assessment

Are you ready to partner?

Take an assessment to determine your partner readiness and identify what you can do to get the most value from your partnerships.

Begin Assessment

Silver Competency

Silver competency Go-To-Market Services

Partner listing optimization

Work with a marketing specialist who can help improve your listing to increase visibility and attract new prospects.

Marketing consultation

Get actionable recommendations and best practices from a marketing specialist to improve your go-to-market assets.

Partner collaboration BOM

Use this bill of materials (BOM) collection to build partnerships and showcase the increased value of your joint offerings.

Partner collaboration platform

Manage your collaborative selling activities on a single system that can be accessed by all partners.

More services available

Find more services

Gold Competency

Gold competency Go-To-Market Services

Get started with these Go-To-Market Services included with your gold competency. Access all the silver competency benefits, plus:

Personalized marketing assets

Find templates and work with a specialist to create a presentation that introduces your solutions to customers.

Partner success story

Publish a case study that showcases your solution and how it benefited from development on the Microsoft platform.

Press release and editorial review

Create your own press releases using our template, with the opportunity to include a quote from a Microsoft executive.

More services available

Find more services

Publish your solution to get even more benefits

Explore Microsoft marketplace

Jump-start your success by publishing your solution in Azure Marketplace and AppSource.

Azure Marketplace AppSource

Marketplace publishing guide

Get guidance and best practices for publishing your solution in Azure Marketplace and AppSource.

View guide

Marketplace benefits

Learn about the go-to-market benefits you get when you publish your solution in Microsoft marketplace.

View benefits

Get co-sell ready

Learn more about how partners can collaborate with Microsoft to take solutions to market, drive joint revenue, and ensure customer success.

More about co-sell