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Microsoft Go-To-Market Services

Go-To-Market (GTM) services provide expert sales and marketing education, content, and support to help you launch and promote your business.

Accelerate your success

Whether you’re developing a new solution or scaling your business, our GTM services can help elevate your marketing presence and identify new sales opportunities

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Immediate engagement

Access GTM support at different stages of your business.

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Targeted growth

Choose programs that align to your immediate marketing and business needs.

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Amplified visibility

Partner with one of the most valuable technology brands in the world.

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Global scale

Gain exposure to resellers, new channels, and customers worldwide.

GTM services

GTM services can help you open new doors through demand generation, channel development, and more. In the near future, there will be GTM benefits aligned to the Microsoft Partner Network, so be on the lookout for updates coming soon.

Introducing new GTM services

View the upcoming changes to GTM services.
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Marketplace GTM benefits

Attract and engage customers to your marketplace solution.
Download now

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"Aligning with Microsoft Go-To-Market Services helped Nasuni increase overall revenue 80 percent and new customer acquisition by 120 percent last year. We hosted over 20 Azure events globally that have driven over 300 qualified opportunities … and over 100 net new Microsoft Azure wins."

– Warren Mead, Vice President of Business Development, Nasuni

How do I participate?

All Microsoft Partner Network members are eligible for tiered GTM Services.

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Network and Action Pack members

Gain access to digital resources to elevate your marketing impact.

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Silver competency

Amplify awareness, generate qualified leads, and scale your business.

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Gold competency

Prepare to co-sell with Microsoft and gain a competitive advantage.

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BioCatch collaborated with Microsoft to achieve key wins in multiple regions around the world.

Read more

Maximize the benefits of partnering with Microsoft

Take advantage of additional Microsoft resources to differentiate and grow your business.

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Smart Partner Marketing

Wherever you are in your sales and marketing development journey, we have resources to help maximize your impact.

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Market and sell your solution

Tap into popular Microsoft sales channels and potentially reach millions of customers.

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Build strategic partnerships

Get on the fast track to sustainable business growth and profitability when you collaborate with other partners.