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Build a more profitable business

Looking for new opportunities to expand and transform your business? We can help.

Create customers for life

Increase revenue and profitability within your customer base by building a customer-first culture.

Take the Partner Transformation Readiness Assessment

Answer a series of detailed questions about your current business and technical capabilities to get customized recommendations that can help you grow your cloud solutions practice.

Business development fundamentals

Leverage these cloud solution development guides to start, grow, or optimize a profitable practice.

Download the define your solution guide

Define your solution

Learn how to tell your best story and differentiate yourself from the competition.

Download the hire and train guide

Hire and train

Identify the skills and training needed to support your new business model.

Download the operationalize guide


Put your business plan into action and define guidelines for how to engage customers.

Download the go-to-market guide


Add more value to your solution and turn customer leads into long-term relationships.

Download the optimize and grow guide

Optimize and grow

Nurture and learn from your customer relationships so you can expand into new markets.

Download the financial models

Financial models

Use these models to see how you can maximize your profitability by adjusting inputs and scenarios.

Download the business planning guide

Business planning

Use this business plan template to better articulate your vision so that you can share it with others.

A page flipping on the geo expansion playbook

Geo expansion

Learn how to scale and grow your business through expansion into new markets.

Practice development playbooks

Developed by partners, for partners, explore playbooks for step-by-step guidance to build, expand, or optimize a practice aligned to the Microsoft solution areas.

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Don’t miss one-on-one help with your app

Get one-on-one guidance from a cloud program specialist on building and marketing your app and driving revenue.

Get connected

Your solution is unique—and so are the resources to help you build it

Solution Workspace is a home base for building solutions and achieving marketplace success. Find personalized resources to get you to market with strong results by joining the Partner Network.

Cloud business development videos

Watch a collection of videos that outline the fundamentals of building a more profitable cloud practice by Mark Stuyt, Chief Engagement Officer, and Sharka Chobot, Chief Transformation Officer, of Neural Impact.

Business profitability blogs and more

Three steps to recruit, hire, and train top talent

Know where to look for prime talent and how to train them effectively.

Getting started with value-based pricing

Learn the basics of building a value-based pricing strategy.

The win-win of value-based pricing strategies

Move beyond standard and fixed pricing.

Get credit for your cloud performance

Partners who design, build, deploy, or manage cloud services may qualify for incentives, silver or gold competencies, advanced specializations, and Expert Managed Services Provider (MSP) designations through partner association mechanisms.

Don’t miss your opportunity

The potential payoff for digitally savvy businesses is massive—and growing fast. Whether you’re looking to sell cloud solutions, create your own intellectual property, or sell managed services, these programs can help you take the next step.