Publish your app

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Market

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Which marketplace is best for your app?

List your offers and trials, manage and monitor your app, and sell directly to customers within the Microsoft global ecosystem. Compare the benefits of AppSource and the Microsoft Azure Marketplace to find the one that works best for your business.

Features	Azure Marketplace	AppSource
Target audience	IT professionals, developers (including database administrators, SecOps, DevOps, and others)	Line-of-business (LOB) decision makers (including procurement, manufacturing, accounting, and others)
Built to extend	Microsoft Azure	Azure, Microsoft Dynamics 365, Office 365, Power BI, and Power Apps
Types of solutions and services	Infrastructure solutions and professional services	Finished LOB apps and professional services
Publishing options	Contact Me, Consulting Services Offer, Trial, Virtual Machine, Solution Templates, or Managed Apps	Contact Me, Consulting Services Offer, or Trial
In-app experience	Azure Portal and command-line interface (CLI)	Office 365, Dynamics 365, Power BI, Office client apps

Target audience
Azure Marketplace	IT professionals, developers (including database administrators, SecOps, DevOps, and others)
AppSource	Line-of-business (LOB) decision makers (including procurement, manufacturing, accounting, and others)
Built to extend
Azure Marketplace	Microsoft Azure
AppSource	Azure, Microsoft Dynamics 365, Office 365, Power BI, and Power Apps
Types of solutions and services
Azure Marketplace	Infrastructure solutions and professional services
AppSource	Finished LOB apps and professional services
Publishing options
Azure Marketplace	Contact Me, Consulting Services Offer, Trial, Virtual Machine, Solution Templates, or Managed Apps
AppSource	Contact Me, Consulting Services Offer, or Trial
In-app experience
Azure Marketplace	Azure Portal and command-line interface (CLI)
AppSource	Office 365, Dynamics 365, Power BI, Office client apps

Get guidance

Publishing business applications

Learn the steps of publishing your application on AppSource, the marketplace for business applications, to reach new customers and expand your business.

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Schedule your Marketplaces Consultation

Set up your app for success. Get personal, expert advice to prepare your app for validation and listing in either the AppSource or Azure Marketplace.

Get support

Do more with your application

There's more than one way to present your app in the marketplace. Learn about the options.

List

If you’re interested in receiving customer leads, listing is a good approach. (Available in both AppSource and Azure Marketplace.)

Trial

A trial allows customers to explore your solution before buying, to help generate more and richer leads. (Available in both AppSource and Azure Marketplace.)

Transact

Sell virtual machines, software as a service (SaaS) subscriptions, managed apps, Azure solution templates, and containers direct to customers. (Azure Marketplace only.)

See the benefits

Benefits	List your app	Trial your app	Transact
White-glove Azure Active Directory (AAD) integration and on-boarding	√	√	√
One Commercial Partner (OCP) catalogue listing	√	√	√
Marketplace listing optimization	√	√	√
Marketplace blog with newsletter and social amplification	√	√	√
Marketplace performance insights	√	√	√
Social promotion spotlight		√	√
Press release support		√	√
Mini case study		√	√
Marketplace featured apps and category promotion		√	√
Learning media webcast		√	√
Industry blog post		√	√
Test Drive sponsorship			√
Microsoft executive PR endorsement			√

White-glove Azure Active Directory (AAD) integration and on-boarding
List your app	√
Trial your app	√
Transact	√
One Commercial Partner (OCP) catalogue listing
List your app	√
Trial your app	√
Transact	√
Marketplace listing optimization
List your app	√
Trial your app	√
Transact	√
Marketplace blog with newsletter and social amplification
List your app	√
Trial your app	√
Transact	√
Marketplace performance insights
List your app	√
Trial your app	√
Transact	√
Social promotion spotlight
List your app
Trial your app	√
Transact	√
Press release support
List your app
Trial your app	√
Transact	√
Mini case study
List your app
Trial your app	√
Transact	√
Marketplace featured apps and category promotion
List your app
Trial your app	√
Transact	√
Learning media webcast
List your app
Trial your app	√
Transact	√
Industry blog post
List your app
Trial your app	√
Transact	√
Test Drive sponsorship
List your app
Trial your app
Transact	√
Microsoft executive PR endorsement
List your app
Trial your app
Transact	√

Publish your app today

You’ve learned everything you need to know. It’s time to show your app to the world and publish in one of our storefronts.

Visit AppSource Visit Azure Marketplace

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Global customers

See how this Microsoft partner used Azure Marketplace to open up new sales channels and reach a global audience of customers.

Next step: Market your app

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