Cloud 1-2-3 Academy

Optimize. Reinvigorate. Profit.

Build a strategy to refresh your business model and maximize your profitability along your journey to the cloud. The six-part online Cloud 1-2-3 Academy program provides SMB managed services providers with step-by-step resources to understand the impact of the cloud transition on your profitability and cash flows, build a cloud business strategy, and develop a sales and marketing plan to optimize your resources and drive business growth over the next four years.

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“I can honestly say this was the best and most valuable training I have received. With the knowledge and tools provided I now have a clear cloud strategy that I will use to drive organizational buy in and client engagement. I believe the tools provided will shorten our time to becoming a fully engaged cloud provider by at least six months.” – Dave Koshinz, CEO, 3D Corporation

Course materials

Cloud 1-2-3 Academy modules

Cloud Financial Model Overview

Learn how to model the potential impact of moving to the cloud with the SMB Cloud Financial model. Watch the <a target="_blank" href="https://training.partner.microsoft.com/learning/app/management/RegistrationEx/LMS_Registration.aspx?UserMode=0&ActivityId=863029">webcast</a> and download the <a target="_blank" href="https://assets.microsoft.com/Cloud-Business-Model-Optimization_1.pdf">slides</a>.

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Changing Buying Behaviors and Expectations

Buyers today prefer self-service over sales
conversations. Find out how to package, market,
sell, and deliver your solutions to adapt to how customers
research, try, and buy. Watch the
<a target="_blank" href="https://training.partner.microsoft.com/learning/app/management/RegistrationEx/LMS_Registration.aspx?UserMode=0&ActivityId=863031">webcast</a> and download the
<a target="_blank" href="https://assets.microsoft.com/Driving-Prospect-Engagement_1.pdf">slides</a>.

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Cloud Business Model Optimization

Understand the factors that impact a successful transition.
Watch the
<a target="_blank" href="https://training.partner.microsoft.com/learning/app/management/RegistrationEx/LMS_Registration.aspx?UserMode=0&ActivityId=863033">webcast</a> and download the
<a target="_blank" href="https://assets.microsoft.com/Cloud-Business-Model-Optimization_1.pdf">slides</a>.

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Engaging the Prospect

Change your approach to marketing and improve response rates and engagement by
appealing to a buyer’s emotions as well as to their logic.
Watch the <a target="_blank" href="https://training.partner.microsoft.com/learning/app/management/RegistrationEx/LMS_Registration.aspx?UserMode=0&ActivityId=863037">webcast</a> and
download the <a target="_blank" href="https://assets.microsoft.com/Driving-Prospect-Engagement_1.pdf">slides.</a>

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Accelerate the Sales Cycle

Sell more, faster, at a lower cost. The SMB accelerated sales process will help you realign
buying and selling activities for shorter sales cycles and higher close ratios. Watch
the <a target="_blank" href="https://training.partner.microsoft.com/learning/app/management/LMS_ActDetails.aspx?UserMode=0&ActivityId=863039">webcast</a> and download the
<a target="_blank" href="https://assets.microsoft.com/Accelerating-the-Sales-Cycle_1.pptx">slides</a>.

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Nurturing the Prospect

Learn about the five keys to successfully nurture prospects and get
guidance about how to create, develop, and resource an effective marketing plan
for your business. Watch the
<a target="_blank" href="https://training.partner.microsoft.com/learning/app/management/LMS_ActDetails.aspx?UserMode=0&ActivityId=863041">
webcast</a> and download the <a target="_blank" href="https://assets.microsoft.com/Nurturing-the-Prospect_1.pptx">slides</a>.

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Who should attend?

Whether you are just getting started in the cloud or are looking to boost your existing cloud practice, Cloud 1-2-3 Academy is ideal for SMB business owners, executives, and sales/marketing professionals.