Partner to Partner Channel Transformation: Building your value proposition

Last Modified 2020-09-03

Building a strong value proposition. Once you have identified the solution and strategy for scaling adoption through a channel, your next steps is to ensure you have a strong value prop in the Microsoft cloud to the customer (through the partner), to sellers (both Microsoft and the partner) and to the partner themselves solving each audience’s specific business outcomes. This guide, workshop and templates are intended to help ISV partners evaluate and optimize their value propositions to accelerate adoption of their cloud solution.