Cloud of Things, a Microsoft partner empowering clients to maximize their ROI with IoT solutions
A Microsoft partner since 2018, Cloud of Things creates innovative ecosystems of IoT connected products that are manageable at scale. Based in Israel and the United States, the company works globally with product and utility companies to make their products and services smarter and more profitable by using its DeviceTone Suite on Microsoft Azure Marketplace. Leveraging adaptive, low-footprint firmware and electronics on the edge with a robust device management and configuration system in the cloud, Cloud of Things enables cost-effective edge hardware and ensures better ROI in mass-produced IoT products and implementations.
Marketplace Rewards benefits raise awareness and deliver results
Cloud of Things used Marketplace Rewards benefits to further promote its IoT solutions in the Azure Marketplace. The company wanted to create greater awareness of DeviceTone, both internally by educating and motivating Microsoft sales professionals to sell its IoT solutions and externally by rolling out Azure cloud-delivered IoT solutions to Cloud of Things’ channel partners and direct customers.
"Working with the Microsoft Marketplace Rewards team, we've been able to reach more prospects, meet more partners, develop new offerings in the Connected Field Service space, and drive more awareness of the benefits of our solutions running on the Azure cloud. Those benefits include a faster time to market, performance and resilience based on the Azure infrastructure, full-stack cybersecurity, and an ability to start small but scale big. Since engaging, we’ve seen a 5X increase in customer leads,” said David Chouraqui, Vice President, Business Development, Cloud of Things.
Cloud of Things has participated in several Marketplace Rewards benefits, including a global webinar as part of the launch of its DeviceTone Genie ready-to-run edge module and, most recently, an internal seller webinar engaging Microsoft business unit and sales leaders. Leads have skyrocketed since joining Marketplace Rewards, with dozens of highly qualified and motivated opportunities now in the pipeline. Additionally, web and social media engagements continue to soar; for example, LinkedIn followers more than doubled in a few months. Marketplace Rewards benefits also helped Cloud of Things attract the interest of some of the largest systems integrators and digital service providers in the United States, where activity previously was negligible.
Cloud of Things will continue using the affiliated marketing with Marketplace Rewards and the Azure brand, platform, and service offerings to drive a more expansive and credible market positioning for its IoT solutions.