Because Episerver optimized its digital marketing platform for Azure, Absolut can build websites that use whole new sets of capabilities without the work. “Now, when we’re launching new projects,” said Fredrik Lagerträd, Digital Development Manager at The Absolut Company, “we’re looking at what we can take advantage of in Azure. Capabilities that in the past we’ve had to build ourselves, like an image-scaling function, we can do now in Azure. Going forward, we’ll be asking ourselves what can we do without having to write a single line of code.”
“The Episerver product is really about enabling big companies such as Absolut to move more quickly,” said Joakim Holmquist, Director of Digital Marketing at Episerver. “For us, it’s crucial to partner with Microsoft, because Microsoft gives us the security and the stability to always scale up and not have to worry about websites going down or apps not working.”
Co-selling and co-marketing lead to increased revenue
In addition to successful technology integration, Episerver is experiencing success from its co-selling efforts with Microsoft’s sales teams and through working with Microsoft. “Episerver has seen significant benefits from the Microsoft partnership,” said James Norwood, Chief Marketing Officer and EVP Strategy at Episerver. “We’ve seen our position in the market and recurring revenue take off as a result of our co-marketing and co-selling efforts, with Episerver Digital Experience Cloud growth of more than 200 percent year-over-year.”
Karen Chastain, Episerver’s Director of Strategic Alliances and Global Partners, agreed. “The co-selling effort with Microsoft sellers has contributed to our growth, assisting us in selling the benefits of the cloud including security and time to market,” she said.