Playing to your strengths: Insync Technology delivers an optimized digital workplace experience

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Insync Technology

Founded in May of 2013 by Nathan Belling, Stuart Moore, and Damien Margaritis, Microsoft Gold Partner, Insync Technology, designs and builds digital workplace experiences using Microsoft cloud technologies. Insync Technology’s goal is to enable its customers to be productive, efficient, and to “stop doing the things they hate.” The genesis of the company’s name, in addition to the nod to ‘90s pop-culture, stems from its desire to walk “in-sync” with customers on their cloud journey.

Recognized as the Emerging Partner of the Year at Microsoft’s Australia Partner Awards, Insync Technology provides solutions in three key areas: Modern Workplace, Apps and Infrastructure, and Identity and Automation.

Insync Technology’s Modern Workplace solutions focus on empowering customers with a modernized, collaborative experience and include Microsoft 365, Skype for Business, Surface Hub, Windows 10, and Enterprise Mobility Suite (EMS), all of which are tailored to its customer’s unique needs. Within its Apps and Infrastructure solution area, Insync Technology offers management and design for environments hosted on the Azure platform as well as hybrid and private cloud infrastructures. Finally, Insync Technology has addressed customer security concerns by developing an Identity and Automation solution area, in which they work to synchronize identities between customer’s applications and databases, manage passwords and certificates, increase admin security, and thwart identity theft.

Targeting to its strengths

Insync Technology tailors its solutions to three industry verticals: Education, Government and Financial Services.

“We understand the business of these verticals really well—particularly local and state governments, and educational institutions. We also have excellent relationships with a number of accounting and law customers, and have parlayed those relationships to reach and assist superannuation and annuity fund managers who have similar compliance structures.” said Mr. Moore. This specialization allows Insync Technology to understand the unique needs of its customers, developing deep industry expertise that it leverages when designing customized solutions.

The insight and experience that Insync Technology has within the verticals they target, allows it to be solution-focused sellers, always speaking to outcomes rather than simply describing a solution’s features. “We have a deep understanding of the business challenges of councils and local governments—what they go through and the reasons for local government’s existence for example, utilities need to be supplied, or roads and infrastructure need to be repaired. Rather than address this as a technology project, we think of it as a business project and then identify ways that technology can help,” said Mr. Moore.

By specializing in these verticals, Insync Technology has realized unique benefits as these customers are not in competition with one another, and often have no issue allowing successful solutions to be shared broadly. “Many partners don’t realize that when we talk to schools or governments, they are often happy allowing you to take some really good ideas to another customer because there is no IP, no competition. Ultimately, it enables us to amplify what we do across a wider spectrum of customers as there is really strong peer-to-peer collaboration in these verticals,” said Mr. Moore.

Enabling local government

The Central Highlands Regional Council (CHRC) in Queensland, Australia is a government organization that administers more than $1.1 billion in assets, including nine library branches, six aquatic centers, and seven customer service centers covering a very large area. The CHRC first partnered with Insync Technology to upgrade to Skype for Business and Office 365, allowing its teams to collaborate remotely. However, due to its small IT team (five members for a staff of 500 employees), traditional videoconferencing solutions were found to be too cumbersome and confusing. Insync Technology was again a logical choice for the council to employ a new solution in order to increase efficiency and productivity.

The decision was made to install Microsoft Surface Hubs, that had just been released in Australia. Partnering with the telecommunications and media company Telstra, also a Microsoft partner, Insync Technology worked to ensure that the connectivity and infrastructure necessary to host any council meeting were in place. Insync Technology has now deployed Azure, Skype for Business, Surface Hubs, and Office 365 to support people working for the CHRC The council now has a single easy-to-use system to share data, collaborate, and communicate that saves employees long drives of up to six hours at a time, making them safer and more productive each day. This solution helped earn Insync Technology the Microsoft Australia Partner Awards Empower Your Employees award.

In addition to providing customers with the best technical solutions for its needs, Insync Technology makes sure that its customers are well equipped to maximize the capabilities of these solutions. Insync Technology has partnered with Adopt and Embrace, an Office 365 adoption specialist to translate this technological change within the organization to people change. They empower customers to take full advantage of the new solution by providing adoption and change management strategy, design, and execution. By implementing programs around sponsorship, coaching, change network, resistance management, training, communications, rewards and recognition, and adoption measurement, adopt and Embrace ensures the customer is using solutions and maximizing long term value realization.

At Insync Technology, they look closely at the customer lifecycle and look to maximize lifetime value for its customers. Insync Technology knows that ensuring the customer is well trained and getting the most from the solution is critical to maintaining these positive relationships. “We can’t return to a customer in three years’ time to pitch a new solution if we didn’t get the value and consumption right on the first product we recommended. Partnering with Adopt and Embrace to oversee training programs and to ensure the solution is functioning effectively and reliably has been a great success story for us,” said Mr. Moore.

By specializing on three areas of expertise, forging strategic partnerships, and focusing on key verticals in which they have vast experience, Insync Technology ensures the best possible outcomes for its customers. Ultimately, this results in strong customer relationships and valuable, long-term engagements.