Kitameraki TeamsWork increases new trials 200% by taking full advantage of Microsoft Marketplace Rewards
Kitameraki Limited launched its TeamsWork brand with a vision of providing intuitive and collaborative apps for Microsoft Teams that cater to the needs of small and medium-sized businesses. TeamsWork’s mission is to create apps that are easy to use, affordable, and integrated with Microsoft 365.
Designed to be versatile and applicable across different industries and functions, TeamsWork’s apps are a valuable addition to any organization that has invested in Microsoft technologies.
Building user-friendly, Microsoft-integrated apps
TeamsWork has successfully launched its Checklist and Ticketing apps on the Microsoft Azure Marketplace. Created to streamline repetitive processes such as employee onboarding, Checklist can also be applied to accounting, month-end closing, and other functions. The Ticketing app provides a versatile tool that can be used across various business processes, including IT, HR, customer service, marketing, and more.
TeamsWork consistently designs apps to harness the power of Microsoft services and deliver exceptional user experiences. TeamsWork’s apps for Teams seamlessly integrate various Microsoft components to ensure robust security, scalability, and reliability. Specifically, TeamsWork apps utilize key features of Microsoft Azure, Teams and other products, such as Teams Chat, Teams Personal App, Teams Channel App, single sign on, serverless architecture, NoSQL databases, and Power BI to provide comprehensive and user-friendly solutions.
Activating expert advice improves marketing reach
As a Microsoft partner for nearly four years, TeamsWork recognized the importance of maximizing visibility and reach within the Microsoft ecosystem. TeamsWork benefited from Marketplace Rewards thanks to expert guidance and breadth of resources available to better market apps on Microsoft marketplaces. The activities available through Marketplace Rewards delivered significant, quantifiable results.
From the beginning, TeamsWork received expert recommendations from Microsoft about how to optimize its marketplace offer pages. Microsoft Azure credits defrayed TeamsWork’s cloud costs of its marketplace solutions.
Using press release support including a quote from a Microsoft executive, TeamsWork enhanced announcement of its availability in the Microsoft marketplace. Microsoft published a customer success story to its global website audience to demonstrate how a TeamsWork customer increased administrative efficiency by 20 percent by using Checklist and Microsoft Teams. Microsoft also promoted the story with a social post on the @AzureMktPlace handle on X (formerly Twitter).
Enhancing adoption rates with Marketplace Rewards
Hundreds of prospective customers learned about TeamsWork apps via a Tech Community Marketplace blog post, while featured category placement on the Azure Marketplace spotlighted TeamsWork and drove more users to view offer pages.
Thanks to these rewards, TeamsWork has observed a 200 percent increase in new trials.
“The success of TeamsWork apps is a testament to the expansive market potential provided by the Microsoft marketplace, coupled with the visibility given through Marketplace Rewards. This partnership has been instrumental in significantly enhancing our reach and adoption rates, enabling us to achieve our objectives and grow our revenue. Thanks to our consistent use of Marketplace Rewards, our app trials have grown to 200 per month,” said Sang Delattre, Director, Kitameraki