Empowering your workforce
By empowering their consultants to blog and generate value-added digital content, Kloud created more than a marketing engine. They developed a system enabling their customers to learn from the mistakes and successes of one another, and a platform for consultants to share their knowledge with each other, with the organization, and with current and future customers.
“One CIO looking to move to Office 365 came to us after having read our blog and said ‘Why would I want to work with anyone else when [Kloud] are the thought leaders in that market?’”
Nicki Bowers, Managing Director of Kloud, has one major suggestion to other partners looking to accelerate their digital marketing impact – be authentic.
“Effective digital content is all about being authentic and providing content that is actually useful to customers and potential customers – not just marketing-speak.”
By enabling their consultants to thrive while building out their brand and providing valuable digital marketing content, Kloud has created a culture of giving back that permeates their organization and the broader partner community.
Kloud’s digital marketing touches all parts of their organization, maximizing the knowledge they can share with their customers and establishing themselves as a trusted advisor with new customers looking to transition to cloud services or invest in managed services to support their existing deployments.
This approach to digital marketing is cognizant of a lifetime customer relationship, and does as much to retain valued customers as it does to drive new opportunities to the door.
Kloud has built their digital marketing properties over 3 years to get to where they are today, focusing on providing content that speaks to customer issues. By building user groups in every state in their local market, Kloud provides digital content that speaks directly to their customers, backed by local examples of their solutions and services in action. By empowering their consultants to share their posts via their own personal blogging channels as well, Kloud drives additional traffic to their own blog – making it a one-stop shop for customers seeking solutions and thought leadership.