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Nerdio case study

Microsoft partner secures deals and sees influx of leads with Azure Marketplace and Marketplace Rewards

A software maker and solution builder with an eye on expansion

Microsoft partner Nerdio wanted to securely and easily deliver its technology offer while also gaining broader distribution.

Guidance and a larger platform with a Microsoft marketplace

Nerdio chose to sell in the Microsoft Azure Marketplace and take advantage of the included Marketplace Rewards to raise awareness and receive strategic advice.

Faster time to market, quick wins, and a frictionless buying process

Through Marketplace Rewards and Azure Marketplace, Nerdio has refined its offer, won deals, and boosted its leads by more than 100 percent.

A Microsoft partner extending access to Azure Virtual Desktop environments

Based in Chicago, Illinois, Nerdio is a Microsoft partner that empowers managed service providers and enterprise IT professionals to deploy, manage, and optimize Windows 365 and Azure Virtual Desktop (formerly Windows Virtual Desktop) environments. Leveraging Azure Virtual Desktop and/or Windows 365, enterprises can set up a scalable and flexible environment to accommodate diverse workloads and reduce costs with pooled, multi-session resources.

Nerdio Manager for Enterprise (NME) allows IT professionals and system integrators to deploy, manage, and optimize large Azure Virtual Desktop and Windows 365 Cloud PC environments through a comprehensive feature set and advanced autoscaling functions. NME can be connected to an existing setup or used to stand up a new deployment.

Nerdio uses Azure Marketplace to make it easy for customers to try and buy

In the 12 months following NME’s initial Azure Marketplace launch, leads increased by well over 100 percent, and Nerdio onboarded a number of customers by leveraging the private offer functionality of the marketplace to empower resellers.

The customer’s existing Microsoft procurement relationship takes the friction out of the buying process, and Nerdio salespeople point customers to the solution in the Azure Marketplace, making it an easily accessible, indispensable selling tool. Azure Marketplace has made customers’ buying process simple: After downloading NME and trying it out with a 30-day free trial, customers can simply and easily activate their licenses in minutes.

Nerdio has capitalized on Azure Marketplace’s reach, securing deals with the New York Department of Education, for remote learning (30,000+ users of Azure Virtual Desktop); the State of Oklahoma, for remote work (9,000+ users); and Concentrix Corporation, for remote work (19,000+ users).

Nerdio has also taken advantage of sales, technical, and marketing benefits offered to partners in the Microsoft commercial marketplace through Marketplace Rewards. These benefits include listing optimizations, social promotions, a spotlight in a Microsoft internal commercial marketplace newsletter, and a stint as a “featured app” on the Azure Marketplace home page.

“Azure Marketplace and Marketplace Rewards have allowed us to accelerate our time to market, expand our reach to prospects, and help customers easily transact with Nerdio to quickly deploy and manage Windows Virtual Desktop solutions at scale.”

—Joseph Landes, Chief Revenue Officer at Nerdio

Learn about Microsoft Marketplace Rewards

Marketplace Rewards provides you the benefits—sales, technical, and marketing—you need to accelerate your commercial marketplace offer's growth.

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