A Microsoft partner simplifying the development of modern enterprise applications
Based in San Francisco, SingleStore is an IP co-sell partner that developed a hybrid transactional and analytical processing (HTAP) database, SingleStoreDB, to support real-time applications for customers requiring high concurrency, low latency, and fast analytics. SingleStore uses the global infrastructure of Azure to power SingleStoreDB, allowing SingleStore's experts to focus on innovation instead of being preoccupied with networking or computing resources.
SingleStoreDB, available in the Azure Marketplace, serves as an all-in-one database for operational analytics and artificial intelligence/machine learning-powered applications. SingleStoreDB can ingest millions of events per second with ACID transactions while simultaneously analyzing billions of rows of data in relational SQL, JSON, geospatial, and full-text search formats. SingleStore has dozens of customers running SingleStoreDB on Azure and has transacted millions of dollars through Azure Marketplace to help customers draw down their Microsoft Azure Consumption Commitment (MACC) agreements.
Taking promotion to a higher level with Marketplace Rewards
Hoping to advance its database solution in the marketplace and connect with the larger Azure field sales team, SingleStore joined the Marketplace Rewards program in 2022. Marketplace Rewards provides marketing benefits, tools, and guidance to help Microsoft partners reach their goals.
Aaron Shoffa, North America VP of Sales for SingleStore, said, "The Marketplace Rewards program has allowed SingleStore to communicate our value prop and has strengthened our co-sell motion with Azure account teams, thus allowing us to maximize the business value we can provide to our joint customers.”
SingleStore promoted its database in a commercial marketplace blog feature that racked up 1,045 views. A tweet on @AzureMktPlace, the official Twitter handle of Azure Marketplace, delivered 782 impressions. SingleStore gained direct access to all Azure field sellers with a solution spotlight on the Azure GearUp site and recorded a webinar. The Azure field sales team has helped SingleStore identify opportunities for customers in need of fast analytics on transactional data nearly in real time.