SoftCo speeds marketplace integration thanks to WeTransact
SoftCo, pioneering in financial automation globally
Established in Ireland in 1990, SoftCo stands as a vanguard in the financial automation sector, providing state-of-the-art AI-powered software solutions that automate e-procurement, accounts payable, vendor management, payments, and compliance for global enterprise customers. With more than 34 years of experience and with 1 million users worldwide, SoftCo’s user base relies on its deep Procure-to-Pay expertise and advanced AI platform which provides customers with unrivalled levels of touchless invoice processing and savings.
“Over 1 million users globally use SoftCo to automate their P2P and AP processes and in return benefit from savings of up to 89 percent. Inclusion in the Microsoft Azure Marketplace means that even more forward-thinking organizations will be able to not only benefit from these savings, but also meet their compliance obligations, achieve 100 percent visibility and control over spend, and eliminate the potential for fraud,” said Daragh Byrne, chief marketing officer at SoftCo.
Rapid market access: accelerated integration with WeTransact
SoftCo was clear on the marketplace opportunity. For the company, this meant wider reach and more business opportunities within the Microsoft ecosystem.
For a quick integration, SoftCo chose to implement the WeTransact platform, a solution that operates entirely on Microsoft Azure. This platform streamlines the marketplace publishing process and provides guidance on go-to-market strategies, assisting with initial sales efforts. The partnership aligned with SoftCo's objectives to accelerate its market access.
Within 48 hours of publication, two offers from SoftCo were live on Azure Marketplace, and a private offer was subsequently crafted for an enterprise customer. By leveraging Azure's robust infrastructure, SoftCo benefited from increased reliability, scalability, and a strategic reach to enterprise customers.
Azure Marketplace provides the unique capabilities to sell through over 140 countries to all Azure customers.
“SoftCo is the dream customer to have. They came in with a clear understanding of the marketplace landscape. Their ability to execute over a new channel is impressive,” said Johan Aussenac, chief executive officer at WeTransact.
Expediting a 6-figure deal in joint selling with Microsoft
While leveraging the marketplace opportunity and assessing the partnership criteria, SoftCo was able to make one step further to a partnership with Microsoft and achieving joint selling opportunities. This strategic move alongside WeTransact and Microsoft led to a significant sales increase for SoftCo, securing a significant deal on the marketplace within a month of listing. The result is customers with existing Azure consumption commitments may benefit by purchasing the SoftCo solution. This also allows a seamless experience for their Enterprise customers.
“SoftCo’s presence on the Microsoft Commercial Marketplace is a testament to their ability in delivering with operational excellence,” said Martina Naughton, Global Partner Sales Director at Microsoft Ireland. “Their alignment with Microsoft Azure ensures a seamless experience for our Enterprise customers. We’re excited to explore new horizons with SoftCo, co-creating value and driving success.”