Microsoft Go-To-Market Services graphic: Two women discuss Microsoft Go To Market Services Two women discuss Microsoft Go To Market Serviceshaving a conversation Two women discuss Microsoft Go To Market Services

What are the details?

The Microsoft Go-To-Market (GTM) service has three levels: Introductory, Silver, and Gold. Find out how to qualify and what benefits you receive at each level.

Microsoft Go-To-Market tier graphic

Welcome to the team

We're excited to partner with you. We think your commitment to our products and platform should be rewarded, which is why Microsoft GTM Services will expand and grow with your usage of Microsoft technology.

Qualification*:

All businesses with at least one app in market can access these free resources:

Introductory benefits

✔ Microsoft Partner Network Use some of our tools, resources, and support to help build your business;

✔ Microsoft Partner University – From business skills, spanning sales and technical—we’re your new campus for partner training;

 Marketplace listing and leads – Get listed in our marketplaces and get discovered by Microsoft partners and customers.

Qualification*:

Microsoft Azure: $25,000 in consumed revenue over 12 months

Office 365: 1,000 users per month average

Microsoft Dynamics 365:  1 closed deal with proof of execution

Reminder: you must have an app in market built on Microsoft technology with customers to join our service.

Silver benefits

In addition to the introductory benefits, you'll get:

✔ Microsoft ISV AppCatalog listing – Showcase your solution to be considered for marketing activities;

✔ Press release support – Create a press release that includes a quote from a Microsoft representative;

✔ Mini-case study – Work with Microsoft to create a co-branded case study;

Data sheet – Collaborate with Microsoft to create a co-branded data sheet;

✔ App promotion – Increase exposure through promotion on Microsoft social channels.

 

Qualification*:

Microsoft Azure: $100,000 in consumed revenue trailing 12 months

Office 365: 10,000 monthly active users

Microsoft Dynamics 365: 10 closed deals with proof of execution

SQL: 10 closed deals with proof of execution

Reminder: you must have an app in market built on Microsoft technology with customers to join our service.

 

Gold benefits

Get all the Silver package benefits, and we'll work with you to choose from the following options:

Partner-to-partner readiness workshop – Attend a Microsoft workshop to develop your GTM strategy;

Sales enablement – Create personalized sales materials;

BetterWith.Office.com video – Share your Office 365 success story;

✔ Telesales campaign – Build a pipeline of highly qualified leads;

Nurture marketing campaign – Generate qualified leads with our end-to-end lead-nurturing service;

✔ Global expansion support Scale your business with Microsoft global expansion service;

✔ Co-selling opportunities – Share and receive leads with Microsoft sellers and other channel partners.

 

Gold package-level partners who increase usage of Microsoft Azure, Microsoft Dynamics 365, or Office 365 might be eligible to receive these additional benefits*:

 Custom GTM planning and consultancy – Team up with us to create a customized, joint sales and marketing plan;

 Custom target account introductions – Identify a joint set of customers and receive personal introductions;

 Microsoft field webcast – Present your solution to Microsoft field sellers via a live webcast;

 Promotion on our marketplaces – Gain exposure through featured placement;

 Industry events co-marketing – Showcase your solution through co-marketing activities with us;

 Event support – Host your customer events at Microsoft Stores (US and Canada) or at a Microsoft office worldwide;

 Microsoft technology center (MTC) integration – Have your solution featured as part of a sales demo at one of our MTCs.

Qualification*:

All businesses with at least one app in market can access these free resources:

Introductory benefits

✔ Microsoft Partner Network Use some of our tools, resources, and support to help build your business;

✔ Microsoft Partner University – From business skills, spanning sales and technical—we’re your new campus for partner training;

 Marketplace listing and leads – Get listed in our marketplaces and get discovered by Microsoft partners and customers.

Fotoware partner logo

The Go-To-Market Services team has been good for us. They asked good questions and worked with us to create marketing materials and product descriptions. As a result, we are seeing an increasing number of leads coming in through the Azure marketplace.

Christopher Frenning, CEO, Fotoware

Ready to experience the difference?

*Your access to or use of certain GTM, marketing, sales, partner, engineering, and other opportunities or benefits described might be subject to their own separate terms and conditions. Tier qualification is based on consumption levels. Gold package-level partners who increase consumption to levels over $100,000 trailing 12 months for Microsoft Azure, 10,000 monthly active users for Office 365, or 10 closed deals with proof of execution for SQL or Microsoft Dynamics 365, could be rewarded with additional benefits.

(1) The use of the term "partner" is for reference and convenience only and does not imply a partnership, joint venture, franchise, or agency relationship.

(2) Microsoft reserves the right to change, modify, add-to, revise, or discontinue any specific opportunities or benefits, at any time. Changes will usually be posted at partner.microsoft.com/go-to-market or communicated to you by email notification, presented when you sign in, or through other reasonable means. Using Program Benefits after the changes become effective means you agree to the new terms. If you don’t agree to the new terms, you must stop using the Program Benefits and exit the Program. Otherwise, the new terms will apply to you.

(3) The information provided here notwithstanding, eligibility to receive certain opportunities and benefits is evaluated on a case-by-case basis; Microsoft in its sole discretion will determine individual eligibility. Continued access to the benefits might, at the sole discretion of Microsoft, be based on your engagement and adherence to the offer-specific terms.

(4) Moving to a next tier of engagement might require additional terms and conditions to be accepted.

(5) Certain opportunities or benefits might not be available in all locations, or might be substituted based on availability.

(6) Any opportunities or benefits provided by Microsoft are personal to you and you may not transfer, sell, share, sublicense, assign, or lend them. Your access to and use of such benefits might be subject to their applicable separate terms, such as click-through license terms.  You may not provide access to or use of any benefits to third parties.

(7) Either you or Microsoft may elect to terminate your access to or use of the opportunities or benefits any time, without cause by providing written notice to the other party at partner.microsoft.com/go-to-market. Neither party will be responsible to the other for any costs or damages that are a direct result of this termination.