With open-source roots running deep at Bitnami, unveiling its Launchpad for Microsoft Azure solution at the O'Reilly Open Source Convention (OSCON) made perfect sense. Microsoft was right there as a partner to support Bitnami, not only with its cloud platform, but also with the expertise of its Microsoft Go-To-Market Services team.

Microsoft worked with Bitnami on materials to make its OSCON launch booth a success, including a foundational messaging framework, customer datasheet, and customer-facing FAQ. Bitnami also collaborated with Microsoft on an Azure web page, launch blog post, and press release. And Microsoft @Azure published an App of the Day tweet to about 175,000 followers on Twitter. By combining a great cloud product with marketing and promotion help, Bitnami’s launch was a success. Soon afterward, Bitnami had generated 500% of its goal for images of Microsoft Azure and exceeded its goal for downloads by 60%.

 

Product/Service

Headquartered in the United States, Bitnami changes how people install and manage server software, making it easy for everyone to run apps and development frameworks. By eliminating the complexity involved in installing server software, Bitnami makes it possible for anyone anywhere to deploy software in minutes.

 

Industry

Cross-industry