A woman in a conference room A woman in a conference room

BlueTalon scales sales efforts


By using BlueTalon’s filtering, dynamic data masking, and data usage auditing, enterprises control their data while giving users access to what they need. Looking to scale its sales motion, BlueTalon turned to Microsoft and the Go-To-Market Services team.

BlueTalon logo

"We had great attendance for our webinar, with 135 Microsoft attendees and more than 50 views of the replay. That definitely helped scale our sales motion."

Eric Tilenius, CEO, BlueTalon

BlueTalon reached 135 sales team members who attended a Microsoft-internal webinar, which had more than 50 replay views. BlueTalon issued a press release about its availability in the Azure Marketplace that was picked up by more than 200 websites, including Yahoo! Finance, the International Business Times, and the Microsoft Partner Apps Blog. In addition, BlueTalon reached an audience of almost 450,000 with a post on @Azure, which was retweeted nearly two dozen times. @MSPartnerApps then promoted BlueTalon’s appearance at RSA Conference 2016. BlueTalon amplified its exposure by publishing a datasheet and writing a guest post for the Microsoft Partner Apps Blog. The Microsoft Go-To-Market Services team facilitated all of these efforts.

 

Product/Service

Headquartered in the United States, BlueTalon provides data-centric security for Hadoop, SQL, and big data environments. By integrating with Microsoft Azure HDInsight, the BlueTalon Policy Engine provides enterprise-grade security to Hadoop deployed on Azure and enables consistent, precise, and dynamic user access control, regardless of applications in use.

 

Industry

Enterprise Security Software

 

 


Product/Service