Two business partners meet about Microsoft ISV GTM Two business partners meet about Microsoft ISV GTM

Microsoft helps introduce Canonical, JuJu to market

Canonical’s mission is to make Ubuntu and open-source software available to people everywhere. When Canonical wanted to raise awareness of Juju, its open-source cloud-orchestration management tool, it turned to the Microsoft Go-To-Market Services team.

Canonical partner logo

"We were amazed with the social media response the Microsoft Go-To-Market Services team was able to generate."

Samuel Cozannet, Business Development - Cloud and ISV Ecosystem, Canonical

Microsoft’s @Azure Twitter account featured Canonical and Juju as its App of the Day tweet, reaching an audience of more than 300,000. The tweet drove hundreds of visits to Canonical’s website. The Microsoft Go-To-Market Services team hosted a guest post by Canonical on its Channel 9 Microsoft Azure Partner blog. The post ranked among the top three most-read articles on the Channel 9 blog for two weeks. The Microsoft Go-To-Market Services team also published a mini-case study highlighting how Azure and Juju work together to simplify deployment of complex architectures.



Canonical, which is headquartered in the United Kingdom, was created alongside Ubuntu to help it reach a wider market. Its services help governments and businesses with migrations, management, and support for their Ubuntu deployments. Canonical ensures that Ubuntu runs reliably on every platform and, crucially, in the cloud.