A group talks about their marketing services with Microsoft

FotoWare’s Microsoft Azure-based digital asset management system speeds content distribution

A digital asset management solution

FotoWare’s CEO, Christopher Frenning, talks about how his Azure-based DAM solution handles rich media such as photos, videos and graphics. The solution reduced the time a retail chain spent distributing content by 70%.

A Norway retailer needed an efficient way to distribute product information to their 3,000 franchisees. FotoWare’s digital asset management (DAM) solution excels in handling rich media assets such as photos, videos, and graphics.

"The Go-to-Market team has been good for us. They asked good questions, and worked with us to create marketing materials and product descriptions. As a result, we are seeing an increasing number of leads coming in through the Azure marketplace."

Christopher Frenning, CEO, FotoWare

The proof of concept for FotoWare’s cloud-based DAM solution took just forty days, and the project was delivered in three months. Once the solution launched, the retailer quickly experienced significant results. “We saw immediate impact right from the start,” FotoWare CEO Christopher Frenning. “The time it took for the retailer to distribute updated marketing material was reduced by more than 70%.”

Encouraged by the results, Frenning said the retailer plans to move their remaining IT infrastructure to the Azure platform and integrate it into other business applications. There are also plans for upgrades, including a plug-in to enable employees to access approved marketing materials directly from Microsoft Word or PowerPoint. Frenning explained why FotoWare chose to build their solutions on Azure. “We were looking for a cloud platform. The way Azure was structured, with a rich set of platform services, made it a good choice for us, so we bet on Microsoft.”

Frenning also said FotoWare plans to continue working with Microsoft’s Go-to-Market team to grow their business. “The Go-to-Market team has been good for us. They asked good questions, and worked with us to create marketing materials and product descriptions,” he said. “As a result, we are seeing an increasing number of leads coming in through the Azure marketplace.”

Product/Service

Headquartered in Oslo, Norway, FotoWare and its Digital Asset Management solution helps you manage all your videos, images, graphics and documents, and lets you easily find, use, organize, modify, move, manage and share your digital assets from a single point of entry and on any device. Integrates with applications like Word and PowerPoint.

Industries

Commercial: Retail, Hospitality