To better address the needs of their customers, FGL Sports, a leading Canadian sporting goods retailer, wanted to upgrade the website of their franchise brand Sports Experts. But through conversations with Orckestra, they realized they could do more than just add ecommerce capabilities. They had the opportunity to transform their physical retail environment by offering their customers a unique, immersive digital shopping experience in-store.

Orckestra’s solution consists of an in-store, interactive digital shopping display. The device is fully integrated to create an engaging shopping experience that seamlessly connects the Sports Experts website to an in-store RFID-enabled system called the Shoe Wall. “It gave the customers the opportunity to take a piece of merchandise in-store, connect it to Microsoft Azure and the commerce orchestration platform, and select which color and which size they might be interested in, and at the given location, order from the store and ship them to their house, office or otherwise.” said Gary Guy, CMO & Managing Director-US Region of Orckestra. “We effectively solved a retail customer pain point, to improve operational efficiency and create new opportunities for success.”

According to Gary Guy, Orckestra looks forward to developing more solutions on the Azure platform. “We are pleased with the continuing innovation of the Azure platform. It’s important to not just solve for the problems of today, but the future problems that our clients will face,” Guy said. “We’re certainly all-in with Microsoft and we’re convinced that we’re unquestionably better together.”

Product/Service

Headquartered in Montreal, Quebec, Orckestra is a leading provider of modern commerce solutions, offering a single commerce platform to create and manage the most engaging shopping experiences across the web, mobile and in-store. Built on the Microsoft Azure open cloud, our Commerce Orchestration^TM platform establishes a unique central commerce layer that unifies all retail systems and customer touchpoints, and helps enterprise organizations grow their business successfully in the global marketplace. We fuel digital innovation for leading retailers and branded manufacturers, enabling them to deliver differentiated commerce experiences faster with lower IT burden and operating costs, and maximum revenue growth.

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