Two partners talk about Microsoft Go-To-Market services Two partners talk about Microsoft Go-To-Market services

What is Microsoft Go-To-Market Services?

Microsoft Go-To-Market (GTM) Services helps you open new doors through joint launch planning, global expansion, channel development, lead sharing, and more.

We grow with you

We know selecting Microsoft as a technology platform is an important decision for your business. As your use of Microsoft technology grows, you get to unlock more unique GTM partner benefits.

Stair steps showing levels of GTM services

collaborate green small 


  • Develop a custom marketing strategy with your Microsoft marketing expert
  • Team up with worldwide GTM resources to enter new markets
  • Unlock additional benefits as your business continues to expand

 launch green small 


  • Generate leads through strategic joint campaigns as soon as you have an application in market
  • Showcase your solution to our sales teams and customers
  • Distribute and deploy through our marketplace to new customers

scale green small 


  • Reach new customers in 122 countries where Microsoft sells
  • Get exposure to tens of thousands of Microsoft direct sellers and channel partners
  • Receive and share marketing and sales leads with the Microsoft community
Episerver partner logo

Episerver has seen significant benefits from the Microsoft Go-To-Market Services partnership. We’ve seen our position in the market and recurring revenue take off as a result of our co-marketing and co-selling efforts, with Episerver Digital Experience Cloud growth of more than 200 percent year-over-year.

James Norwood, Chief Marketing Officer and EVP Strategy, Episerver

Ready to experience the difference?