Engage customers and convey the value of Microsoft solutions for their business needs
The Immersion experience (formerly known as the Customer Immersion Experience (CIE)) is a powerful sales tool where customers explore Microsoft products and platform through everyday business scenarios while guided by a skilled facilitator. Facilitators encourage discussion that benefits the organization and their goals, which changes the conversation from a product-specific discussion to a platform discussion. By letting customers experience and explore what is possible at their own pace, the Immersion experience helps customers see the value that a consolidated Microsoft platform can deliver for their business.
The Immersion experience has been one of the top sales and marketing tools in the US for over five years and consistently receives rave reviews from customers. A recent impact study shows
Median Committed Revenue for accounts that attended an Immersion experience is 432% larger than for accounts that did not attend an Immersion experience
Total Office 365 Won Pipeline (FY17) is 14% higher for accounts attending an Immersion experience vs account that have not
Median Office 365 Committed Revenue for accounts that attended an Immersion experience is 937% larger than for accounts that did not attend an Immersion experience (up from 300% in FY16)
See what partners have to say about how the Immersion experience helps them grow relationships, find and develop opportunities, make sales and improve adoption.
New Signature shows customers the value of committing the time to do an Immersion experience
Integration Partners helps customer envision a new way to work
For Getting To Green, every Immersion experience has led to a sale
The Immersion experience helps Occucare International find solutions to clinic issues
Plus Consulting demonstrates to a customer how their capabilities can grow dramatically with cloud solutions
What partners and customers are saying about the value of the Immersion experience
Immersion experience facilitator training happens nationwide and is led by Brainstorm Inc., the training partner for the program. These trainings are 1.5 days long in-person, with online pre-work and post-work, and require active participation. Register on the Brainstorm website here. There is a maximum of 11 attendees per training boot camp.
The Immersion experience can only be delivered by qualified facilitators. Sign up for one of training boot camps to learn the skills you need to deliver an Immersion experience to your customers. Training boot camps require 1.5-day in person attendance and online pre-work and post-work. By engaging with the Microsoft platform and products in facilitated and customized business scenarios, customers develop unique insights that can only come from hands-on experience, including a deep understanding of the real-world collaboration capabilities of Office 365 and more.
Facilitators must attend the 1.5-day boot camp hosted by Brainstorm, Inc., as well as finish online pre-work and post-work.
After attending the boot camp, to remain qualified, facilitators must:
Presentation Experience. The person you select to attend the Immersion experience facilitator boot camp training should have experience presenting, demonstrating, and facilitating technology discussions and engagements with business decision-makers and high-profile executives.
Soft Skills. Beyond just being a proficient presenter, facilitators need to listen, guide, and inspire.
Technology Expertise. Prospective facilitators should understand unified communications (UC), collaboration, and Business Intelligence (BI). Facilitators should also stay up to date on the latest and greatest changes coming from Microsoft, including:
The Immersion experience for Office 365 client image utilizes an evaluation edition of Windows 10, allowing for you to showcase the Immersion experience for Office 365 without the need to provide a license key.
Windows 10 Enterprise Evaluation activation:
The Windows Enterprise Evaluation client license has a 90-day grace period that must be activated over the Internet within an hour of startup, or the PC will power off.
Office 2016 Desktop applications activation:
Office ProPlus 2016 is installed during the client imaging process, while the ProPlus suite of Office desktop apps are activated against the Office 365 tenant during the Immersion experience Client Setup process. However, Visio Professional and Project Professional are only activated when used with an appropriate Office 365 tenant which has the corresponding licenses for those applications.
The Immersion experience can be optimized for customer-specific delivery. Facilitators can set up an Immersion experience session in minutes and connect to a remote desktop loaded with Microsoft’s latest and greatest technology. Facilitators can run an Immersion experience session from any set of devices, whether using Microsoft equipment, having customers connect from their own device, or even remotely, with attendees connecting from their own workspace. Mini-Immersion experience sessions can be delivered as an add-on to client meetings. Qualified facilitators have access to Immersion experience equipment kits and can also host sessions at Microsoft Technology Centers and offices.
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