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Increase customer value

Tap into strategies, customer analytics, and resources to nurture your existing customers and find more value through Customer Lifecycle Management.

What is Customer Lifecycle Management?

Customer Lifecycle Management (CLM) is a strategic approach to evaluating, maintaining, and growing the loyalty—and value—of your existing customers throughout their engagement with you.

See solid return on investment from a proactive CLM strategy

Existing customers are 50% more likely to try new products and spend 31% more, when compared to new customers.* CLM helps increase loyalty and value of your customers in these ways:

Gain a competitive edge
and keep competitors out
Upsell more easily
to customers with propensity to purchase
Capture more
of your customers’ spend
Reduce acquisition costs
of new customers

Learn more about the benefits of CLM

Read the CLM partner overview deck to assess your company’s CLM maturity and learn more about the benefits and return on investment (ROI) of implementing a CLM strategy.
Read the overview >
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Find your high-propensity customers. We can help

Do you know which of your customers are ready to buy? CloudAscent provides you with deep insights about the propensity and timing of your customers so you can capture the opportunity.
Learn more >

Cross-sell and upsell guides to help deepen engagement with your customers

These wiki guides cover several key cross-sell and upsell scenarios to help you identify customers with propensity to purchase, address their needs, and develop new revenue streams.
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Upsell Azure

Includes CloudAscent propensity guidance for Azure, customer conversation starters, and sales tools.
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Upsell Microsoft 365 Business Standard to Business Premium

These two plans are designed specifically for SMBs. In this wiki, learn how to target SMB customers with maturing IT needs and guide them to upgrade.
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Upsell Microsoft 365 E3 to Microsoft 365 E5

This wiki helps you identify customers who will benefit from upgrading, outlines the value of Microsoft 365 E5, and covers relevant sales play scenarios.
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Cross-sell Dynamics 365 and Power Platform solutions

Covers opportunities and pathways for your Business Applications customers to adopt new solutions.
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Add security

Provides overview of SMB security concerns and how to identify customers who can benefit from upgrading security with Microsoft 365 Defender and Microsoft 365 Lighthouse.
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Prevent churn

This guide shows you how to identify at-risk customers and strategies to avoid losing them.

* Customer Acquisition vs Retention [Infographic] | Elastic Path

Visit the US SMB Partner Hub

Find more resources to help you grow your SMB business and connect with SMB customers.
Visit the SMB Hub