Grow your SMB cloud business

Learn to build a cloud practice, develop marketing skills, boost revenue and be more profitable

Adopt a new cloud solution

Join an upcoming StepUp webinar series, our new virtual workshop series that provides step-by-step guidance to help you start a Microsoft cloud practice

Modernize your marketing

Create new leads and prospects for your business with our Marketing SureStep SMB-focused digital marketing resources

Increase revenue growth

Boost your revenue generating potential and loyalty with your existing customers with Revenue Growth Academy resources

MSC Lydia

Be more profitable

No matter the stage of your cloud journey, get guidance for navigating strategies and best practices to increase your profitability

Commercial discussion

Additional events and training for US SMB partners

Find recurring calls and targeted training to help you grow your business and serve your SMB customers

Find more training


Adopt a new cloud solution

Grow your practice with a new cloud solution offering


StepUp Webinar Series for US SMB partners

The US StepUp program will offer new virtual workshops series with step-by-step guidance to help you start a Microsoft cloud practice. It carries forward the momentum of our popular US SMB JumpStart webinar series (now available on demand) with all-new topics. Designed to help your team comprehend, adopt, and deploy new Microsoft cloud technologies to expand your business opportunities, each StepUp webinar series walks you through the specific aspects of the solution. This fall, we kicked off our StepUp program series and have just added two new webinar series. Register now for these timely topics.

StepUp Webinar Series

Dates

Get Started

Leveraging Azure for Business Continuity

Learn how to provide Azure based solutions for your customers to solve their data backup, business continuity, and disaster
recovery challenges. This four-week webinar series is designed to help your team understand, adopt, and deploy these
Microsoft technologies, while at the same time helping you expand your business opportunities.

Who should attend?

This webinar series best-suited for partner companies who are looking to learn the fundamentals and are ready to start
an Azure practice today. We recommend your company's Office 365 Technical Lead attend the sessions. If you have already
adopted Azure Backup or Azure Site Recovery into your customer solutions, these sessions can be useful for new team
members unfamiliar with the technology.



Oct. 31,
Nov. 7, 14, 28
9am PT


Register today!

Proactively Securing your Customers with Microsoft Solutions

Learn how you can secure Identity, Data, and Devices across your customers environments using Microsoft Security solutions.
We will be showcasing a variety of offerings including Microsoft Enterprise Mobility + Security, Microsoft Azure Active
Directory, and Azure Information Protection.

Who should attend?

This webinar series is best-suited for partner companies who want to learn how to protect their customers against
cybersecurity attacks by providing and deploying Microsoft Security solutions across their environments. The company’s
Technical Lead should attend this webinar series.



Oct. 12, 19,
Nov. 2, 9
9am PT


Register today!

Streamlining Database Migration to the Cloud with new Cloud-based Migration Services.

Customers are demanding cloud-based data platform capabilities now more than ever before. In the past, it was difficult
for partners to help customers move their on-premises data workloads to Azure due to limited migration tools and
complex architectures. That’s all changed with the availability of new Azure enabled tools that significantly ease Microsoft
and non-Microsoft data migrations to the cloud. In this three-week series, you will learn about the tremendous
opportunities to capitalize on this customer need with the tools and technologies to build a new practice offering.

Who should attend?

This program is designed for partners who are looking to understand the business opportunities for application
modernization and database migrations with new technologies like DMS and SQL Managed Instance that help accelerate
that practice. Technical Leads and Business Decision Makers are best suited for this webinar series.



Nov.30,
Dec.7, 14
9am PT


Register today!

Are Your Customers Ready for Digital Transformation?

Learn how Microsoft Dynamics 365 for Customer Service helps enable your customer’s digital transformation and improve
every aspect of customer service. This is very important since customer experience is on track to overtake both price
and product as the key brand differentiator by 2020, according to the Walker 2020 Customers report. We will help improve
this experience through five key capability sets: omni-channel engagement, self-service and communities, agent enablement,
unified knowledge and service intelligence.

Who should attend?

This program is designed for Technical Leads, Business Decision Makers and Consultants.



Dec.7, 14
12pm PT


Register today!

Increase Azure Consumption with Microsoft Dynamics 365 for Customer Engagement

Learn how to increase your profitability, deliver greater value to your customers, and architect more modern and competitive
projects by extending Microsoft Dynamics 365 with Azure advanced capabilities. Understand how Azure Hub, Stream Analytics,
Cortana Intelligence, Blob Storage, IoT Hub, Bots and more can be used to differentiate your solution and sell more.

Who should attend?

This program is designed for Technical Leads, Business Decision Makers and Consultants.



Dec.5, 12 & 19
9am PT


Register today!

Leveraging Azure for Business Continuity

Learn how to provide Azure based solutions for your customers to solve their data backup, business continuity, and disaster
recovery challenges. This four-week webinar series is designed to help your team understand, adopt, and deploy these
Microsoft technologies, while at the same time helping you expand your business opportunities.

Who should attend?

This webinar series best-suited for partner companies who are looking to learn the fundamentals and are ready to start
an Azure practice today. We recommend your company's Office 365 Technical Lead attend the sessions. If you have already
adopted Azure Backup or Azure Site Recovery into your customer solutions, these sessions can be useful for new team
members unfamiliar with the technology.

Dates

Oct. 31,
Nov. 7, 14, 28
9am PT
Get Started

Register today!

Proactively Securing your Customers with Microsoft Solutions

Learn how you can secure Identity, Data, and Devices across your customers environments using Microsoft Security solutions.
We will be showcasing a variety of offerings including Microsoft Enterprise Mobility + Security, Microsoft Azure Active
Directory, and Azure Information Protection.

Who should attend?

This webinar series is best-suited for partner companies who want to learn how to protect their customers against
cybersecurity attacks by providing and deploying Microsoft Security solutions across their environments. The company’s
Technical Lead should attend this webinar series.

Dates

Oct. 12, 19,
Nov. 2, 9
9am PT
Get Started

Register today!

Streamlining Database Migration to the Cloud with new Cloud-based Migration Services.

Customers are demanding cloud-based data platform capabilities now more than ever before. In the past, it was difficult
for partners to help customers move their on-premises data workloads to Azure due to limited migration tools and
complex architectures. That’s all changed with the availability of new Azure enabled tools that significantly ease Microsoft
and non-Microsoft data migrations to the cloud. In this three-week series, you will learn about the tremendous
opportunities to capitalize on this customer need with the tools and technologies to build a new practice offering.

Who should attend?

This program is designed for partners who are looking to understand the business opportunities for application
modernization and database migrations with new technologies like DMS and SQL Managed Instance that help accelerate
that practice. Technical Leads and Business Decision Makers are best suited for this webinar series.

Dates

Nov.30,
Dec.7, 14
9am PT
Get Started

Register today!

Are Your Customers Ready for Digital Transformation?

Learn how Microsoft Dynamics 365 for Customer Service helps enable your customer’s digital transformation and improve
every aspect of customer service. This is very important since customer experience is on track to overtake both price
and product as the key brand differentiator by 2020, according to the Walker 2020 Customers report. We will help improve
this experience through five key capability sets: omni-channel engagement, self-service and communities, agent enablement,
unified knowledge and service intelligence.

Who should attend?

This program is designed for Technical Leads, Business Decision Makers and Consultants.

Dates

Dec.7, 14
12pm PT
Get Started

Register today!

Increase Azure Consumption with Microsoft Dynamics 365 for Customer Engagement

Learn how to increase your profitability, deliver greater value to your customers, and architect more modern and competitive
projects by extending Microsoft Dynamics 365 with Azure advanced capabilities. Understand how Azure Hub, Stream Analytics,
Cortana Intelligence, Blob Storage, IoT Hub, Bots and more can be used to differentiate your solution and sell more.

Who should attend?

This program is designed for Technical Leads, Business Decision Makers and Consultants.

Dates

Dec.5, 12 & 19
9am PT
Get Started

Register today!
Join the conversation

Make sure you join our US StepUp private Yammer group to stay connected with your peers, ask questions to our expert team, and access valuable resource materials to help you with your Cloud practice building.

If you have any further questions on these StepUp webinar series, please send an email to smbin@microsoft.com.



US SMB JumpStart Webinar Series for US SMB partners

Are you interested in adding additional Microsoft cloud solutions to your practice, but you aren’t sure where to start? Browse our selection of on-demand webinars you can attend.
The SMB JumpStart series are virtual workshops designed to help your team comprehend, adopt, and deploy Microsoft technologies to expand your business opportunities. Each JumpStart series includes webinars demoing a specific aspect of the solution, as well as hands-on independent learning assignments.

Who should participate: This program is best-suited for companies who are looking to learn the fundamentals and are ready to start an Azure practice today. We recommend your company's Office 365 technical lead attend the sessions. If you have already adopted Azure into your customer solutions, these sessions can be useful for new team members unfamiliar with the technology.

JumpStart on-demand

Additional resources

Looking for additional resources to explore Azure & EMS – get started now with the Partner Journey Sway pages with all the key resources in one page. These pages are updated regularly, so be sure to bookmark for future use.

Auto Attendant and Call Queues released earlier this year are two new advanced calling features in Skype for Business Cloud PBX. Auto Attendant provides an automated system to answer and route inbound calls using dial pad inputs and speech recognition. Call Queues enable incoming calls to be routed to the next available live attendant in the order they are received. Read the blog announcement

JumpStart on-demand

  • SMB JumpStart: Cloud PBX and PSTN in Skype for Business Online | Register today!

Trainings on new features

Additional Resources

JumpStart on-demand

Additional Resources


Modernize your marketing

Create new leads and prospects with our Marketing SureStep SMB-focused digital marketing resources



Welcome to Marketing SureStep

Marketing is like a road trip. Lots of fun and surprises, but fewer bad surprises if you have a map. A marketing plan is like that map. Our step-by-step marketing plan template helps you drive your marketing in the direction you want.

Are you ready to get to work?

Start with the SMB Marketing SureStep plan Join our weekly Marketing SureStep calls Showcase your technology expertise with Microsoft Community Connections Chat, learn, engage with us on social

“Marketing is a like a vitamin, you take it every day - knowing, believing and trusting it will make an impact for long term success.” - Diana Ishak

Popular Marketing SureStep workshops now on demand

Cybersecurity Marketing Workshop
Partner reviews are in: “Such a timesaver!” “Awesome content!” Cybersecurity and a security practice will be vital to your business long after October. Sign up to create a Cybersecurity marketing campaign based on four top-of-mind cybersecurity scenarios. Learn key digital marketing skills and get social media posts, blogs, infographics and more. You'll develop skills to build and execute a digital marketing campaign.

Digital Marketing Workshop on Open edX
Research shows that partners who are actively marketing grow on average 21% faster than those who are not. With this engaging Microsoft Open edX on-demand workshop, you can get training that fits your busy schedule. Enroll to learn marketing best practices at your own pace for SEO, social media and more. You'll develop skills to build and execute a digital marketing campaign.

Marketing Azure to SMBs
Register and attend this 4-session series about marketing Azure to SMBs. Get training and ready-to-use marketing content to help you run a 6-week digital marketing campaign.

Additional sessions announced regularly. Check back or sign up for the Partner Insider Community to hear first about the upcoming sessions.


Grow your revenue

Increase your revenue generating potential and build customer loyalty


Revenue Growth Academy

Do you want to maximize your revenue generating potential and loyalty with your existing customers? What is the cost to your business of not maintaining your relationships with your customers?

Retain your customers

Protect against cloud customer churn while ensuring growth by developing world-class post-sales approaches to satisfaction management, adoption planning, and preparing for the next logical purchase upsell/cross-sell. Applying the strategies of Revenue Growth Academy (RGA) brings it all to life!

Create recurring revenue

Successful partners maintain customers for life by ensuring their clients continually get value from their engagement with you and the solutions you’ve sold them. Revenue Growth Academy is all about building the depth of relationships that create strong recurring revenue streams.

Revenue Growth Academy content provides prescriptive, how-to guidance. Download the webinar series and get started

In this no-cost, low-risk, high-impact virtual classroom, we take partners on a customer-centric journey designed to help generate revenue and maximize loyalty.

FCP1

Revenue Growth Academy: Class 1 – Expanded Selling

On-demand webinars covering expanded selling, maturity assessment and understanding the cloud buyer

FCP2

Revenue Growth Academy: Class 2 - Onboarding

On-demand webinars covering adoption success planning, customer admin center, partner of record and cloud services dashboard

FCP3

Revenue Growth Academy: Class 3 – Continuous Contact

On-demand webinars covering adoption success planning, maintaining continuous touchpoints, tracking customer satisfaction


Be more profitable

Strategies and best practices to increase your profitability


Join the conversation on cloud growth and profitability

Register for the bi-weekly Office Hours: aka.ms/profithuboh

Every other week, we hold an Office Hours where you can bring your questions on cloud growth and profitability. No matter what stage of your cloud journey, join us for help navigating strategies and best practices for increasing your profitability.

Sign up for the Profitability Hub groups

Questions? Contact us at profhub@microsoft.com

Profitability Workshops

Dates

Get started

Cloud Ready Program

This program provides partners who are new to CSP or in the early days of cloud business
transformation with a roadmap to develop, launch, and grow a cloud partner business on CSP in 100 days.
This program is broken down into six partner-led webcasts, followed by independent learning assignments and business coaching.



October 18, 23
November 9, 16
December 7, 19
January 26


Register today

The IP Staircase - More revenue, higher margins

Join us for a 4-part virtual workshop series, where we will introduce you to the fast track framework for cost-effectively
creating your own packaged IP (the IP Staircase). Creating your own IP may seem daunting, however with this prescriptive
workshop we will help you determine how best to monetize your cloud opportunity.



October 19, 23, 26, 30
November 2, 6, 9, 13


Register today

Cloud Ready Program

This program provides partners who are new to CSP or in the early days of cloud business
transformation with a roadmap to develop, launch, and grow a cloud partner business on CSP in 100 days.
This program is broken down into six partner-led webcasts, followed by independent learning assignments and business coaching.

Dates

October 18, 23
November 9, 16
December 7, 19
January 26
Get started

Register today

The IP Staircase - More revenue, higher margins

Join us for a 4-part virtual workshop series, where we will introduce you to the fast track framework for cost-effectively
creating your own packaged IP (the IP Staircase). Creating your own IP may seem daunting, however with this prescriptive
workshop we will help you determine how best to monetize your cloud opportunity.

Dates

October 19, 23, 26, 30
November 2, 6, 9, 13
Get started

Register today
Popular Profitability webinars now on demand

Selling or Buying a Partner Business Webinar Series
If you missed any of our sessions, you can now catch up on this 3-part webinar series featuring Mike Harvath, M&A leader and CEO of Revenue Rocket. Mike was joined in each session by a Microsoft Partner who has navigated a merger from either the buy or sell side, sharing their real-world experience and best practices to help you be prepared and successful as you consider how M&A could be part of your growth strategy.