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Microsoft SQL Server 2017

Resources and training to help you market and sell SQL Server 2017 and help your customers upgrade

Four ways SQL Server 2017 provides value for your SMB customers


Hybrid scenarios

Ramp up to the cloud easily and with greater mobility, and provide consistent experience between your datacenter, private cloud, or Microsoft Azure


Robust security

With advanced security features, SQL Server 2017 brings unmatched security and performance1


Enhanced performance

Reduce downtime while increasing scalability and processing power to avoid disruptions

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End-to-end mobile BI

Transform data into actionable insights, online or offline, for less than other self-service solutions

1National Institute of Standards and Technology Comprehensive Vulnerability Database update 2/2016

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Grow Your Practice and Increase Profitability with Azure Data Services + SQL Server 2017

Map out your readiness journey with events on topics like why add a new workload, creating successful marketing campaigns, and high-level technical training.

Watch the webinars on demand

SQL Server 2017 readiness, sales and marketing resources to help you get started

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Help your customers upgrade

SQL Server 2008 end of support is coming. Use these resources to talk to your customers about planning ahead and upgrading to a modern data platform with SQL Server 2017.

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SQL Server 2017 on Linux

Microsoft brings its industry-leading relational database engine to the Linux ecosystem. These materials will help you start conversations with your customers about SQL Server 2017 on Linux.

SQL Server 2017

Marketing content and Office Hours

Find sales and marketing materials such as an editions customer deck, telesales guide, SMB sales sheet and more to help you build your marketing campaign and engage customers. And attend Marketing SureStep Office Hours on Thursdays at 12:30pm PST to learn marketing tips.

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Revenue Growth Expansion: Hybrid Cloud and SQL Server 2017

In “Making money with Hybrid Cloud” you’ll learn how Microsoft Windows Server and SQL Server are the ideal bridges to the hybrid cloud with Azure. With “Making money with SQL Server 2017” find out the importance of a step-by-step strategy for modernizing your SQL customers.

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Database Migration Guide

This guide will articulate the why and provide steps on how to migrate the solution.

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Streamlining Database Migration to the Cloud with new Cloud-based Migration Services

Customers are demanding cloud-based data platform capabilities now more than ever before. Targeted to technical leads and business decision makers this series will show you the business opportunities for application modernization and database migrations with new technologies like DMS and SQL Managed Instance.

M365 Leading Edge

Data Platform Modernization with SQL Server 2017

Learn about positioning the customer value and benefits of upgrading to the latest SQL Server. Also, learn how our common codebase and hybrid cloud capabilities create maximum flexibility for customers, enabling up-sell and cross-sell opportunities for you.

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Partner Opportunity Playbooks

Review the Data Platform and Analytics playbook for guidance on adding this new practice to your business (fill out the form at the link below to download). Review the Migration to SQL Server playbook to guide you in building and delivering a competitive database migration offering.

More marketing resources for US SMB partners

Start at sales and marketing for an overview and then visit our events and training page, grow your SMB cloud business page, Cloud Immersion Experience, and Partner Insider for more ways to plug into training, community and marketing resources
Sales and marketing
Events and training
Grow your SMB cloud business
Cloud Immersion Experience
Partner Insider community