Define your audience
Defining what your business does is a way to reverse engineer defining your target audience. You can’t be all things to all people and survive. The Modern Microsoft Partner
eBook, ‘Differentiate to Stand Out’, will help you define your organization and from there, your target audience.
Download the eBook
To define a customer, you need to know them. Some of this comes from data. Though big data is on everyone’s lips, you might not have thought about how to use the data
you already have. Start with some tips in ‘3 Simple Ways to Understand your Customer,’ from Inc. magazine.
Read the article
Help customers find you
Help customers reach out to you by getting listed on Pinpoint. Write your listing to target the customers you want to work with.
Get listed on PinPoint
Organic search is one of the least expensive and most effective ways to help customers find you, but you need a strategy. Dig deeper into SEO
with this two-part video from the Smart Partner marketing site.
Watch the video
Build your customer list
Building a strategic relationship with a Chamber of Commerce or other local business influencer is a great way to find new customers. Ask the organization to give you space
in their newsletters, emails, or blogs. You can use the free Tech Tips from Microsoft Community Connection for your content contribution.
Learn how MCC helps you connect with a local business influencer
Reach prospects with email
Email marketing is one of the best ways to reach out to your customers. But how do you write a newsletter that people will actually read?
Read this article containing many examples of how to improve your newsletters
Sign up for a free trial of Constant Contact
Plan an event
Are events new to your company? An in-person event can create instant connections and help you interact with your potential customers.
Read this guide to holding an event
Connect with customers by hosting an online event. Several event platforms can help you succeed: