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Welcome to Marketing SureStep


Marketing is like a road trip. Lots of fun and surprises, but fewer bad surprises if you have a map. A marketing plan is like that map. Our step-by-step marketing plan template helps you drive your marketing in the direction you want.

Are you ready to get to work?


Start with the SMB marketing plan
Create your plan

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Have you built your plan?

Identify your next marketing adventure that fits your company. Explore marketing sophistication levels and tactics below.

Tell your story

Is content still king? It can be, if it builds rapport and tells the customers what they need to know to make a purchase. You can write 1,000 pages of content, but if it’s not the right content, you won’t see a conversion.

Target your customers

To grow your business and your profits, you need to 1) Define your target customer and 2) Reach out to them to tell your story. Use a mix of in-person events, social media, and traditional digital marketing such as websites and email to connect with your customers once you’ve defined your target audience.

Measure your marketing success

You might be spending hours every day doing marketing, but it doesn’t do you any good if you don’t measure your success. This section introduces several tools that will help you measure and analyze your efforts. Marketing ROI is not an exact science, but there are tools and guidelines that can help you build benchmarks and improve on results.

Tell your story

Is content still king? It can be, if it builds rapport and tells the customers what they need to know to make a purchase. You can write 1,000 pages of content, but if it’s not the right content, you won’t see a conversion.