How It Works
Get Started Here
Cloud Solution Provider
Sell with Microsoft
Go to Market
Build a Practice
Build a Solution
Publish a Solution
Search All Training
Assess Your Capability
Build a More Profitable Business
Cloud Practice Playbooks
Partner Technical Services
Microsoft Partner Community
Find Partner Events
Sessions and Speakers
Become a Sponsor
How It Works
Access content and programs to help accelerate your time to market, generate leads, and expand your business.
Having great solutions means you also have to get them to market. Leverage ready-to-go and customizable marketing assets—along with tools like Smart Partner Marketing and Digital Marketing Content OnDemand—to reach more customers.
With Go-To-Market Services, you get solutions designed to help you build a stronger marketing team, better market your business, and engage more customers. Unlock more opportunities as your business grows and your needs evolve.
Microsoft may update, change or remove any portion of this offer at any time upon notice to you.
Use these self-serve digital marketing resources to go to market with confidence.
Select, customize, and share content across your social media accounts and email list.
Get on-demand training and resources to help transform your business with digital marketing.
Download free, customizable marketing and sales resources, such as data sheets, presentations, and more.
Search, identify, create, and use marketing and sales content from Microsoft to help you connect with customers.
Assess your readiness to expand or grow your business in other geographies. Includes a free 30-minute consultation.
Take an assessment to determine your partner readiness and identify what you can do to get the most value from your partnerships.
Go-To-Market (GTM) Services is a portfolio of best-in-class marketing content and programs that help you accelerate time to market, generate demand, and expand your business. GTM Services are included in Microsoft Partner Network benefits and you unlock more opportunities as our partnership grows.
Learn how to build your business profile in Partner Center, optimize your directory listing, and manage leads from Microsoft.
Learn how to co-brand and co-market with Microsoft through a personalized consultation with a marketing specialist.
Use a template library to create a joint bill of materials with another partner to facilitate customer conversations and drive sales.
Access a single shared platform to streamline and manage your collaborative selling activities with other partners.
Take your go-to-market efforts to the next level by purchasing additional services—including lead-generation campaign assets, target customer lists, and the opportunity to develop a joint value proposition with Microsoft. See the full list of available services and connect with a go-to-market specialist to get started.
Get started with these Go-To-Market Services included with your gold competency. Access all the silver competency benefits, plus:
Use Microsoft co-branded templates for customer presentations, one-pagers, and case studies. Includes personalized asset review.
Share the success of your Microsoft-enabled solution through a partner-drafted case study for publication on our channels.
Twitter, Facebook, and LinkedIn content and image creation for publishing to partner-owned social channels.
Press release template and editorial review, with the option to include an approved quote from a Microsoft executive.
Get an editorial review of up to three marketing assets from a joint bill of materials created with another partner.
Jump-start your success by publishing your solution in Azure Marketplace and AppSource.
Get guidance and best practices for publishing your solution in Azure Marketplace and AppSource.
Learn about the go-to-market benefits you get when you publish your solution in Microsoft Marketplace.
Find out where a partnership with Microsoft can take you.