The passport is both a portable health record, helping moms-to-be keep track of appointments and health information, and a condensed how-to guide for what to expect when you’re expecting. It helped, but it also had drawbacks: most importantly, when you don’t have a drawer in a house to keep it in, it is easy to lose or forget.
The reality of the world we live in today is that while people may not have a home, they almost always have a cell phone, and it is always with us. This was an attractive solution to the problem of paper that Amanda and Marisa faced. They realized that if they translated this paper booklet into a digital format, they could dramatically extend its reach, making it one less thing for their patients to remember, and providing them everything they need for a healthy pregnancy at their fingertips.
Meanwhile, Eran Barlev, new dad and technology professional, was busy doing what many new parents do – reading a lot about parenting. He came across some shocking news about the rise in the number of homeless pregnant women and decided to do whatever he could to ensure these women would get the care and support they need.
As the director of SELA Canada, an organization with a rich history of investing in community and charity projects, Barlev proposed a solution during an intense weekend of rapid prototyping called “Hacking Health.” It was the same solution that Amanda and Marisa sought. Within 48 hours, the hospital had a digital prototype of the ‘My Baby and Me’ passport program app for Windows Phone 8.